Salesforce Marketing Cloud Account Engagement (Pardot) Developer – Mid Level
Role Overview
Responsible for supporting the migration from HubSpot to Salesforce Marketing Cloud Account Engagement (Pardot), including configuration, CRM integration, automation rebuild, and data migration support.
Key Responsibilities
- Rebuild HubSpot workflows in Engagement Studio.
- Configure automation rules, dynamic lists, scoring, grading, and lifecycle stages.
- Map and migrate data (contacts, lists, properties) from HubSpot to Pardot/Salesforce.
- Configure and manage Pardot–Salesforce CRM connector, field mappings, and sync behavior.
- Set up Connected Campaigns and campaign attribution alignment.
- Develop and modify email templates, forms, and landing pages (HTML/CSS, HML).
- Support domain authentication (SPF, DKIM) and email deliverability setup.
- Troubleshoot sync issues, duplicate handling, and automation errors.
- Support testing, UAT, and go-live activities.
Required Skills
- 3–5 years Salesforce/Pardot experience; minimum 1+ years hands-on Pardot experience.
- Strong expertise in Engagement Studio, automation rules, and segmentation.
- Solid understanding of Pardot–Salesforce integration and sync mechanics.
- Experience in marketing automation platform migration (HubSpot or similar preferred).
- Proficiency in HTML/CSS for email templates and landing pages.
- Experience with data imports, deduplication strategy, and lifecycle mapping.
- Working knowledge of email authentication (SPF, DKIM, DMARC).
Preferred
- Salesforce Marketing Cloud Account Engagement certification.
- Prior experience in B2B marketing automation migration projects.