Note: The job is a remote job and is open to candidates in USA. The College of Health Care Professions is a premier healthcare education institution dedicated to helping students achieve their career goals. They are seeking a Senior Marketing Manager for Integrated Digital Marketing to lead cross-channel strategies in Paid Search, SEO, and social media, while ensuring alignment with organizational goals.
Responsibilities
- Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media
- Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes
- Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency
- Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies
- Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met
- Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs
- Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights
- Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making
- Support full-funnel measurement and performance optimization
- Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions
- Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership
- Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels
- Monitor industry trends, platform changes, and emerging best practices to inform strategy
- Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals
- Support consistent communication and alignment across stakeholders
- Other duties as assigned
Skills
- Bachelor's degree in Marketing, Business, or related field (or equivalent experience)
- 7+ years of experience in digital marketing with exposure to Paid Search, SEO, and Social Media
- Experience managing agencies or external partners
- Experience working with AI-driven marketing platforms and automated media systems
- Full-funnel performance and conversion optimization experience
- Experience in highly regulated or performance-driven industries
- Must be proficient in Microsoft Office (i.e. Excel, Outlook, and Word) and data entry
- Experience with GA4, Google Ads, MetaAds, marketing automation software, CRM software (Velocify and Anthology are a plus)
Benefits
- Medical
- Dental
- Vision
- Voluntary Life (Employee, Spouse, Child)
- Employer-Paid Life Insurance
- Short-Term Disability (STD)
- Long-Term Disability (LTD)
- Flexible Spending Accounts (FSA/LFSA)
- Health Savings Account (HSA)
- HSA Employer Contribution
- Critical Illness
- Hospital Indemnity
- Accident Insurance
- 401(k)
- 401(k) Employer Match
- Paid Holidays
- Floating Holiday
- Mental Health Day
- Referral Bonus Program
- Tuition Assistance Program (TAP)
Company Overview
The College of Health Care Professions - San Antonio is a school in San Antonio. It was founded in 1988, and is headquartered in San Antonio, Texas, USA, with a workforce of 501-1000 employees. Its website is https://www.chcp.edu.