Note: The job is a remote job and is open to candidates in USA. Jenzabar is a company focused on higher education solutions, and they are seeking a Senior Content Specialist to enhance their brand communications. This role involves leading content initiatives, developing thought leadership campaigns, and collaborating with various teams to produce compelling marketing materials.
Responsibilities
- Lead content initiatives to support Jenzabar’s communications, thought leadership, and brand awareness objectives
- Develop thought leadership campaigns that showcase Jenzabar’s industry expertise, as well as the strengths and knowledge of Jenzabar’s subject matter experts
- Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials
- Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more
- Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar’s content and communications strategies
- Support initiatives with media and analyst organizations by demonstrating Jenzabar’s domain expertise and ability to execute transformative programs across higher education
- Create and maintain a blog calendar that incorporates content aligned with the company’s goals and OKRs
- Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline
- Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors
- Assist in the development and execution of digital advertising campaigns
- Create and enhance webpage content using SEO, GEO, and other emerging best practices
- Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate
- Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight
- Other duties as assigned
Skills
- Bachelor's degree or higher in Communications, Journalism, English, or related field
- Minimum 5+ years' experience in copywriting and/or communications
- Impeccable grammar and exemplary writing skills
- Excellent proofreading and editing skills
- Higher education or technology industry experience is a plus
Benefits
- Annual bonus
- Medical Insurance
- Life Insurance
- Dental Insurance
- Vision Insurance
- PTO
- Paid Parental Leave
- Paid Holidays
- Short Term Disability
- Long Term Disability
- 401K
- Educational Assistance
Company Overview
Jenzabar provides software, strategies, and services for the administration of higher education institutions. It was founded in 1998, and is headquartered in Boston, Massachusetts, USA, with a workforce of 501-1000 employees. Its website is http://www.jenzabar.com.