Note: The job is a remote job and is open to candidates in USA. Abercrombie & Fitch Co. is a global retailer of iconic lifestyle brands catering to a diverse customer base. The Assistant or Associate Product Copywriter will focus on creating on-brand product descriptions and collaborate closely with merchandising teams to ensure accuracy and elevate the brand's voice.
Responsibilities
- Writing engaging and accurate product descriptions for A&F, kids, baby/ toddler, and YPB
- Maintaining consistent copy structure and voice across all product categories and brands
- Ensuring legal compliance of product claims across all product descriptions
- Working closely with site merch to ensure a consistent, seamless customer experience
- Brainstorming unique, ownable product names for OPM (on-product marketing)
- Writing editorial/ romanticized language to define collections and key items on-product
- Closely collaborating with design to execute hangtags and OPM
- Owning the color naming process for all brands in collaboration with the studio team
- Staying on top of fashion trends and language, including competitor product naming
- Helping communicate key OPM moments through to seasonal campaign concepting
- Editing copy based on leadership feedback, changes to product, trends, performance, etc
- Staying curious and up-to-date on fashion trends and industry standard language
- Performing and sharing competitive research with the team to inform copy going forward
- Participating in team collaborations to strengthen the culture, share knowledge, and serve as the subject matter expert from a product perspective
Skills
- All A&F copywriters must possess near-perfect editing and grammar skills and be able to write short, smart, snappy copy that has a clear point of view and a recognizable voice
- Bachelor's degree, preferably in English, Creative Writing or Advertising/ Copywriting, or related experience
- A relentless passion for fashion and working knowledge of product terminology
- 1+ years of copywriting experience, preferably in the retail/ product copy space
- A portfolio showcasing your technical writing ability, relentless attention to detail, and grammar proficiency - please include any samples of creative writing if it helps convey your editorial copywriting/ product naming skills
- Basic knowledge of marketing principles
- Strong written/ verbal communication & exceptional editing skills
- Seamless ability to operate autonomously with strong time management skills and a self-starter mindset
- Ability to multitask and meet tight deadlines in a fast-paced, ever-changing environment
- Open to constructive criticism in collaborative environments and can quickly action upon
- An ongoing interest in fashion and familiarity with our brand/ competitors
- Working knowledge of Microsoft Office, Excel & Teams mandatory, experience with Mural and PIM helpful but not required
Benefits
- Incentive bonus program
- 401(K) savings plan with company match
- Annual companywide review process
- Flexible spending accounts
- Medical, dental, and vision insurance
- Life and disability insurance
- Associate assistance program
- Paid parental and adoption leave
- Access to fertility and adoption benefits through Carrot
- Access to mental health and wellness app, Headspace
- Paid Caregiver Leave
- Mobile Stipend
- Paid time off & one paid volunteer day per year, allowing you to give back to your community
- Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)
- Seven associate wellness half days per year
- Onsite fitness center
- Merchandise discount on all of our brands
- Opportunities for career advancement, we believe in promoting from within
- Access to multiple Associate Resource Groups
- Global team of people who will celebrate you for being YOU!
Company Overview
Abercrombie & Fitch Co. It was founded in 1892, and is headquartered in New Albany, Ohio, USA, with a workforce of 10001+ employees. Its website is http://abercrombie.com.