Brand Success Analyst - Grapevine

New Engen is a digital marketing agency that helps brands grow by integrating various strategies into performance-driven campaigns. The Brand Success Analyst will manage relationships with DTC brands, develop creative strategies, oversee content execution, and analyze campaign performance to drive growth.

Responsibilities

• Serve as the primary point of contact for a portfolio of DTC brands, building strong relationships and guiding them through onboarding, campaign execution, and ongoing growth
• Manage day-to-day workflows across the ad delivery process, ensuring content is delivered, performance goals are met, and brands are set up for success on GrapevineAI
• Partner with brands and internal creative strategists to define performance-driven creative strategies
• Build clear growth roadmaps that combine written and visual content to achieve business goals, ensuring creative direction is aligned with brand needs and audience expectations
• Support the development of high-impact content by partnering with Creative Strategists and leveraging market insights and performance data
• Oversee content production from a project management standpoint, ensuring deliverables move efficiently from concept through final delivery
• Provide thoughtful feedback on UGC, video, static ads, and written content while ensuring all outputs meet brand standards and quality expectations
• Analyze campaign performance to understand what’s working and where to improve
• Use data and insights to guide creative iterations, optimize advertorial content, and improve conversion rates while helping brands achieve revenue and growth goals
• Work closely with Content Strategists and cross-functional teams to align on creative direction, performance insights, and campaign execution
• Maintain consistent communication with brands through meetings and Slack to ensure alignment and momentum
• Continuously explore new ideas, strategies, and opportunities to improve performance and expand program impact
• Contribute to evolving how Grapevine approaches social advertising by testing new concepts and sharing insights that move the business forward

Skills

• Bachelor's degree or equivalent experience, with 0–2 years of experience across startups, performance marketing, analytics, consulting, or other growth-oriented industries
• Strong interest in marketing, creative strategy, and consumer brands, with energy and enthusiasm for helping brands grow
• Proficiency in Excel and PowerPoint, including skills like pivot tables, data organization, and building clear, polished presentations; comfortable working with and analyzing data
• Business curiosity and awareness, with an interest in market trends, competitive landscapes, and how content and technology drive growth
• An entrepreneurial, builder mindset, with excitement for testing ideas, iterating quickly, and working in fast-paced, evolving environments
• Strong organization and project management skills, with the ability to manage multiple priorities, stay detail-oriented, and consistently follow through on deadlines
• Clear and compelling communication skills, with the ability to distill information into concise insights and strong written deliverables
• A collaborative and positive approach, with the ability to build strong relationships across teams and contribute to a supportive, high-energy environment
• A sense of ownership and accountability, paired with a proactive attitude and a drive to get things done
• A curious, team-first mindset, bringing enthusiasm, adaptability, and a sense of fun to the work

Benefits

• Medical, Dental, Vision, Short/Long-Term Disability, Life/AD&D
• 401k - Employer match
• HSA - Employer contributes
• Flexible Vacation & PTO plan
• Paid Maternity / Paternity
• Paid Holidays
• Remote/Flex day schedule
• Laid back office environment
• The coolest team ;)
• Fun company events & off-sites

Company Overview

Company H1B Sponsorship