Note: The job is a remote job and is open to candidates in USA. MODCO Media is seeking an Assistant Media Planner to support the planning, buying, and execution of media strategies aligned with clients' advertising objectives. The role involves assisting the team with negotiations, utilizing planning tools, and monitoring live media campaigns to ensure successful execution.
Responsibilities
- Assist team with negotiations with sites for interactive proposals to obtain the best plans possible for the agency
- Utilize planning tools such as ComScore, MRI, Vivvix and other resources to formulate relevant plans for clients
- Create decks for media recommendations that thoroughly and clearly explain/showcase recommendations
- Keep abreast of current trends and the latest technological advances in research and media
- Trafficking creative across all clients to media partners
- Monitor all live media campaigns daily to ensure everything is running smoothly
- Oversee and produce reports for client campaigns based on set reporting cadence
- Work with team members to assist on POV's to evaluate various opportunities for clients
- Responsible for working with Planner/Supervisor to keep up to date billing charts and working with the billing department to ensure all bills are paid
- Understanding of YouTube to assist in optimizations/monitoring
- Understanding of TikTok and Facebook to help in the execution and optimization processes
Skills
- Bachelor's degree is preferred
- Education or background in marketing/advertising including but not limited to digital media, traditional media, or social media
- Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees and attention to detail and follow-through skills
- Strong organizational skills and ability to adapt and juggle multiple projects
- Strong collaborator working in a team environment
- A desire to learn
- Required skills include vendor negotiations, reporting and presentation to both internal teams and sometimes clients
- Ability to use third-party ad servers to traffic media campaigns and pull reports, experience with DCM ideal
- Proficient in PowerPoint, Excel, Word, and Google Suite (Docs, Sheets, Slides, etc.)
- Experience on Higher Education, B2B, Financial or Gaming a plus
- Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) is a plus
- Knowledge and understanding of tools and resources such as ComScore, MRI, Vivvix, eMarketer, a plus
Company Overview
Modco Media focuses on solutions like media strategy, media planning, digital media, printing, SEM, SEO, social media, and media research. It was founded in 1991, and is headquartered in New York, New York, USA, with a workforce of 51-200 employees. Its website is http://www.modcomedia.com.