About this Job:
General Summary of Position
Under the direction of the Director of Business Unit Marketing, Recruitment Marketing, the Recruitment Marketing Manager will provide marketing support to plan and implement effective marketing strategies and tactics to attract top-quality candidates to MedStar Health. This role will focus heavily on developing, tracking, and reporting KPIs for all tactics implemented, from targeted recruitment campaigns to job boards and other sources. The Recruitment Marketing Manager will provide guidance and support to the Recruitment Marketing Specialist on shared projects and day-to-day business unit activities. The Recruitment Marketing Manager will also take the lead managing the employer brand presence and candidate experience across all platforms. This includes creating and managing content and analytics for the Careers website and social media pages, external company brand pages and job boards, email campaigns and automations, paid media campaigns, print materials and signage for recruitment events, and video projects. A successful Recruitment Marketing Manager is innovative, data-driven, analytical, collaborative, and detail-oriented. They should possess a strong working knowledge of current marketing and advertising trends/tools and be able to provide sound recommendations to stakeholders using good marketing judgement based on expertise.
While this is primarily a remote position, candidates must be local to MD/DC/VA so they can attend a few onsite meetings per month (typically in Columbia, MD).
Primary Duties and Responsibilities
- Assists the Director in developing and managing the annual recruitment marketing plan and budget that highlights key strategic initiatives to support business unit objectives and goals as well as the annual operating plan. Manages expenses throughout the year to ensure goals are achieved while staying within the allocated budget.
- Partners closely with Talent Acquisition leaders and team members to assess and understand hiring needs and provide recommendations on appropriate and effective marketing strategies and tactics.
- Identifies, creates, and manages recruitment marketing strategies and tactics, including digital recruitment media campaigns, job boards, and other vendor platforms, to attract top-quality candidates.
- Develops, tracks, and reports on KPIs and performance analytics for all tactics implemented from targeted recruitment campaigns to job boards and other sources and offers recommendations to drive business decisions and strategy.
- Writes, edits, and/or proofreads copy for a variety of marketing purposes (and/or collaborates on their production), including collateral material, while maintaining consistency with brand guidelines and liaises with the corporate brand team to ensure compliance, when appropriate. Assesses the need for new or improved materials and makes recommendations to leader.
- Oversees photography and videography needs including scheduling/coordinating photo and video shoots with external agencies to produce service line/business unit content.
- Develops targeted and branded marketing collateral that highlights MedStar Health's employer brand positioning.
- Designs and executes recruiting events that attract qualified candidates for a variety of talent-pools.
Minimal Qualifications
Education
- Bachelor's degree marketing, communications, or related field required
- Master's degree marketing, communications, or related field preferred
- One year of relevant education may be substituted for one year of required work experience.
Experience
- 3-4 years Marketing experience to include digital marketing (social, web, email) content creation, paid advertising campaigns, marketing analytics, and marketing planning required
- Supervisory experience preferred
Knowledge Skills and Abilities
- Excellent written and verbal communication skills with high attention to detail and ability to adhere to and apply brand guidelines and styles across all content types
- Highly organized with the ability to manage multiple projects and priorities independently
- Working knowledge of content management systems (web, social) and CRMs
- Result driven with working knowledge of marketing analytics
- Working knowledge of content development, advertising/media campaigns, marketing strategy/marketing plan development, budget management
- Strong skills with Microsoft applications (Outlook, Word, Excel, PowerPoint, and other web-based applications) as well as Adobe CC design applications (InDesign, Photoshop, Illustrator)
This position has a hiring range of :
USD $82,617.00 - USD $157,352.00 /Yr.