WHO WE ARE
We’re here to drive tech-enabled change for property developers to shape the communities of the future! ️
We’re supercharging the entire development process by building cutting-edge technology for every stage of a property developer’s journey towards unlocking land 90% of the top 200 global cities face a housing crisis - and it’s still too difficult for developers to build the places we need. To keep up with demand, the property industry needs to keep evolving…
And that’s where LandTech comes in Since 2014, we’ve been leading the charge
Established by two co-founders passionate about solving a complex problem, our game-changing products have become the industry standard for site sourcing and assessment. Now, we’re a multi-million-pound powerhouse carving our path to international success!
THE ROLE
We're looking for a Product Marketing Manager to own the narrative between our product and our market. You'll translate LandTech's platform capabilities into sharp, commercially compelling positioning that wins customers, enables our sales team, and drives adoption across our user base.
Working closely with Product, Commercial, and Marketing, you'll make sure every feature we ship lands with impact, and every customer understands the value they're getting. This is a role for someone who's done the work, knows what great product marketing looks like in a B2B SaaS environment, and wants to shape a category they can genuinely influence.
KEY ROLE ACCOUNTABILITIES
- Own positioning, messaging, and narrative for our platform and its product lines: LandInsight, LandAI, LandAction, and LandFund
- Lead go-to-market strategy for new feature launches and product updates, working closely with Product and Commercial
- Build and maintain sales enablement collateral (battlecards, pitch decks, objection handling guides, and competitive intelligence) so the sales team can win more confidently
- Define and articulate customer personas and ICP for the UK and US markets, keeping positioning sharp as the product evolves
- Own the case study and customer advocacy programme, identifying, developing, and publishing stories that prove value at every stage of the funnel
- Drive product adoption through targeted communications and lifecycle campaigns in partnership with the Growth team
- Monitor the competitive landscape and translate findings into actionable positioning decisions
- Be the internal voice of the customer, bringing market insight into product and commercial conversations
KEY DELIVERABLES
At 3 Months, you should have:
- Full audit of existing positioning, messaging, and sales collateral, with gaps identified and prioritised
- LandIntelligence platform narrative documented and aligned with Commercial and Product
- First sales enablement assets shipped and in active use by the sales team
At 6 Months, you should have:
- Go-to-market playbook in place for new product launches
- Competitive intelligence framework live and maintained
- First customer case studies published and integrated into pipeline activity
- Measurable early impact on sales cycle or win rate from enablement work
At 12 Months, you should have:
- Platform positioning recognised externally, in press, partner conversations, and customer references
- Product adoption metrics showing clear uplift tied to PMM-led campaigns
- US market positioning adapted and supporting commercial expansion
- PMM operating as a strategic peer to Product and Commercial leadership
EDUCATION BACKGROUND & TECHNICAL EXPERIENCE
- 3–5 years of product marketing experience in B2B SaaS (PropTech, LegalTech, or data intelligence backgrounds particularly relevant)
- Demonstrable experience owning end-to-end go-to-market for product launches, not just contributing to them
- Strong sales enablement track record; you've built materials that sales teams actually use
- Excellent written communicator — you can write for a technical expert and a non-technical buyer in the same week
- Experience supporting or building PLG programmes, understanding how product usage data, lifecycle triggers, and self-serve motions connect to revenue
- Comfortable working with qualitative and quantitative data to inform positioning decisions
- Comfortable producing customer-facing communications including onboarding emails, in-app messaging, and help centre content
- HubSpot experience is a plus. Familiarity with lifecycle workflows, email campaigns, and contact management will help you hit the ground running
- Experience with in-app messaging or customer communication platforms (e.g. Intercom, Pendo, Appcues) is a plus — hands-on experience maintaining a knowledge base or self-serve resource particularly welcome
- Familiarity with the UK planning or property development landscape is a plus, not a requirement
OUR BENEFITS INCLUDE
- Competitive Salary + Company Equity Scheme
- Remote-First Flexible Working
- Private Health and Dental Insurance (with the option to add dependants)
- Pension Scheme (company contributions increasing with tenure)
- Group life assurance of 4 x Salary
- 27 days Paid Holiday (plus bank holidays)
- £500 Growth Fund
- £200 Remote Working Fund
- Flexible Bank Holidays + Unlimited Unpaid Holidays
- Company Away Days + Volunteer Charity Day
- Reward and Recognition Programme
- Anniversary Awards
OUR VALUES
At LandTech we work with:
Accountability
We take ownership of our actions and commitments
Cohesion
We succeed together as one united team
Courage
We embrace challenges, innovate boldly, and lead with confidence
These are our shared values.
They are at the heart of who we are, what we do and how we do it.
LandTech is committed to upholding a diverse, inclusive, equitable and innovative working environment. We believe that creativity thrives when people with dynamic perspectives, different backgrounds, and unique experiences come together to work cohesively. We strive to create a workplace where everyone feels valued, respected, and empowered to reach their full potential. All employment decisions are based solely on merit, qualifications, and according to business needs.