Full-Time Performance Marketing Manager: Tardus Wealth Strategies
About Tardus
Tardus Wealth Strategies is a mission-driven wealth coaching firm focused on creating a Wealth Revolution through education, coaching, and innovative cash-flow strategies. We are headquartered in Honolulu, Hawaiʻi and scaling into a national franchise network.
We operate with clear systems, defined metrics, and a high standard of accountability. Our team is built for individuals who take ownership, execute independently, and measure success by outcomes — not activity.
Role Summary
The Marketing Manager is responsible for paid media and digital growth systems that generate qualified leads for Tardus.
This is a performance-based role — not a general marketing position.
You are primarily responsible for building, testing, and scaling paid campaigns that produce consistent, cost-efficient lead flow. Success is measured by outcomes you directly control: lead volume, lead quality, and campaign performance within budget.
This role operates independently within defined systems and requires strong judgment, data fluency, and disciplined execution.
Outcomes & Success Measures
Consistent flow of qualified leads
Improving cost per lead across campaigns
Documented and repeatable testing insights
Reliable attribution and performance visibility
Clean handoff of leads to Sales without breakdowns in routing or quality
Responsibilities
Paid Media & Campaign Ownership
Responsible for paid acquisition across social media channels
Design, test, and scale ads and related campaigns
Continuously optimize audiences, creative, and funnel performance
Maintain clear campaign structure, tracking, and reporting
Marketing Channel Performance & Conversion
Optimize landing page and website performance and conversion optimization
Identify and drive improvements in funnel conversion rates
Collaborate with the IT department for implementation
Ensure lead capture, routing, and tracking function reliably
Design marketing to generate qualified leads for the annual conference
AI-Driven Content Direction
Produce, direct and refine AI-generated marketing content by AI avatars
Review and edit content for paid campaigns and marketing channels (e.g., LinkedIn, Meta, TikTok, YouTube, blog)
Ensure messaging consistency and compliance across campaigns and funnels
Align content with performance data and campaign objectives
Nurture & Growth System Support
Create, monitor, review and edit lead magnet nurture sequence performance
Monitor lead routing tools for consistency and accuracy
Collaborate with the Affiliate/Vendor Manager to produce affiliate campaign assets
Create, monitor and improve client referral campaigns and initiatives
Proven experience managing paid digital advertising campaigns
Strong understanding of funnels, attribution, and performance metrics
Ability to translate data into clear optimization decisions
Comfortable leveraging AI tools for design, scripts and marketing campaigns
Highly organized, self-directed, and consistent in execution
Able to operate independently while collaborating cross-functionally
Experience using Hubspot, Google Analytics, Salesforce and similar technology tools is preferred
Work Setup
Fit Disclaimer
This role is built for marketing professionals who want full ownership of outcomes.
It is not a fit for candidates who:
Prefer broad, undefined marketing responsibilities
Need constant direction or approval to execute
Avoid metrics, performance pressure, or accountability
Tardus operates at a high standard. Expectations are clear, performance is visible, and results matter.