Growth Marketing Generalist - B2B
Role details: This is a full time role for 40 contracted hours per week
Salary: 40,000€ - 52,000€
Location: Remote in Ireland
About the role
We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results.
This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else.
Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength.
One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make.
What you'll be doing day to day
Content & creative production — your primary focus
- Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development
- Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required
- Own the content calendar and ensure all activity is planned, produced, and published on time
- Maintain a consistent brand voice and visual identity across every channel and touchpoint
- Identify content and creative gaps and bring proactive ideas that connect to business goals
- Use AI tools and smart workflows to maintain quality at pace — production efficiency matters here
Campaign planning & execution
- Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it
- Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring
- Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting
- Analyse campaign performance, draw out the insight, and apply it to the next one
- Produce clear post-campaign reports that demonstrate measurable impact
Social media
- Own 50% of organic social across LinkedIn and other relevant platforms
- Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team
- Monitor community engagement and respond to comments
- Report on performance with genuine insight into what's working and why
Website support
- Co-own the management of CMS content updates — new pages, copy edits, blog publishing
- Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct
- Liaise with the web agency on development work — brief, review, and sign off
- Contribute to CRO thinking and flag UX / tech issues as you spot them
Events support & wider projects
- Provide content and creative support around the events programme and help with on-the-day coordination as/when needed
- Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development
- Pick up broader marketing projects as the team and business grow
Requirements
What we're looking for
Experience
- 3–5 years in a marketing role with clear, hands-on ownership of content, creative, and campaign delivery
- A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required
- Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work
- Experience planning and executing campaigns end-to-end, not just contributing to them
- Proven experience in paid social, website management, and events alongside core content and creative work
Skills — must-haves
- Strong copywriting across formats, with a confident, adaptable brand voice
- Proficient in Canva and Figma — you use these daily, not occasionally
- Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level
- Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement
- A strong, creative, and design eye — you know what good looks like, and you can produce it yourself
- Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics
- Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting
- Familiarity with HubSpot or a similar CRM and marketing automation platform
- Comfortable with a CMS (WordPress or similar) for content and page management
Qualifications — non-negotiable
- A degree in Marketing, or CIM Level 6 (Diploma in Professional Marketing), as a minimum
- Related degrees (Communications, Journalism) are considered, where accompanied by a strong marketing portfolio and track record
- Portfolio of work submitted with the application
- 3-5 years relevant marketing experience in B2B marketing
Your mindset
- Make it, don't manage it — you're a producer first; you get energy from creating things, not just overseeing them
- Own outcomes — you measure success by impact, not output; you know the difference between being busy and being effective
- Obsess over quality — you have high standards for both writing and design, and you hold yourself to them even under pressure
- Think commercially — every asset, post, and campaign is connected to a goal; you never lose sight of that
- Thrive at pace — energised by the rhythm of a startup; you manage competing priorities without dropping the ball
- Bring energy — you create momentum, support the team, and make things happen
Benefits
Flexible working times
Work abroad for up to 90 days per year
️ 25 days annual leave (on top of public holidays)
Take your birthday off and another for a significant day of your choice
♀️ Generous well-being perks
An annual learning budget to support your growth
Delivering social impact through improved patient healthcare
Working at a well-funded and rapidly growing start-up, solving a global problem in a new way
Why join us
- Full creative ownership — no agencies, no middlemen; you concept, produce, and ship
- Variety every day — content, design, paid, web, events; you'll always be building your skill set
- Real impact — your work connects directly to growth and pipeline; you'll see and feel the difference you make
- Room to grow — take on broader strategy and leadership as the team scales
Our interview process
- A 2-minute video submission - We want to see the person behind the CV - Successful applicants will be asked to send us a short elevator pitch.
- Screening call — a short conversation with HR to cover the basics, talk through your background, and make sure the role is the right fit on both sides (15 minutes)
- Live task + team interview — A 20-minute live task followed by a 10-minute chat with our team. You’ll respond in real time to a brief spanning copy, social media, and creative work. No extensive prep required.
- Hiring manager interview — A 30-minute deeper conversation about your experience, your approach, your task performance, and how you’d tackle the role.
- Face-to-face in our London office - Presentation and Q&A with our CEO and Director of Marketing.
We aim to move quickly and will keep you informed at every stage.