People Inc. is focused on transforming raw data into strategic insights that drive growth. The Business Intelligence Analyst will support campaign analytics, revenue reporting, and cross-functional data initiatives to enhance performance visibility and operational alignment across the organization.
Responsibilities
- Analyze performance across programmatic, paid social, SEM, curated PMP, and other digital media campaigns
- Pull and synthesize data from SQL queries, Looker dashboards, and other reporting systems
- Collaborate with Measurement and Trading teams to support campaign measurement frameworks and reporting execution
- Contribute to post-campaign reporting and performance analysis framework in partnership with leadership
- Support in-flight optimization discussions by providing data-driven insights to Trading, Client Services, and Sales teams
- Develop performance summaries and forward-looking recommendations for inclusion in post-campaign reports
- Provide reporting support to the Yield team to inform pricing, packaging, and inventory insights
- Proactively identify performance risks or discrepancies and escalate findings as appropriate
- Assist with weekly revenue reporting, sales activity reporting, and pipeline analysis in collaboration with Revenue Strategy
- Support reporting on KPIs and KPOs for Sales Leadership to ensure transparency and accountability
- Contribute to the development and maintenance of recurring and automated reporting processes
- Support sales performance analytics and maintain clean, accurate pipeline data
- Perform ongoing QA to ensure accuracy and consistency across reporting outputs
- Partner cross-functionally to resolve data discrepancies and maintain reporting integrity
- Partner regularly with Client Services, Sales, Trading, Yield, Revenue Strategy, Operations, and Product teams to provide analytical support
- Participate in client calls as needed to address reporting capabilities and performance insights
- Support RFP responses by articulating measurement methodologies and reporting capabilities
- Collaborate with Client Services to reinforce reporting standards and analytical best practices
- Provide performance insights to inform Product roadmap discussions
- Work with Engineering and Data teams to troubleshoot data issues, clean datasets, and backfill reporting gaps
- Conduct ongoing QA of campaign and revenue reporting datasets
- Support consistent KPI definitions and reporting standards across teams
- Assist in documenting reporting processes and methodologies
- Contribute to initiatives aimed at improving reporting efficiency and data reliability within D/Cipher
Skills
- Bachelor's degree in a related field or equivalent professional experience
- 1–3 years of experience in Business Intelligence, AdTech, Campaign Analytics, Revenue Analytics, or a related field
- Experience using BigQuery, Looker, or comparable data platforms
- SQL querying skills
- Advanced proficiency in Microsoft Excel (pivot tables, complex formulas, modeling)
- Experience analyzing multi-channel digital campaign performance and conversion attribution data
- Strong written and verbal communication skills
- Excellent communication and presentation skills, with the ability to translate data into clear, actionable insights and business narratives
- Familiarity with Salesforce Sales Cloud and marketing tools
Benefits
- Medical
- Dental
- Vision
- Prescription drug coverage
- Unlimited paid time off (PTO)
- Adoption or surrogate assistance
- Donation matching
- Tuition reimbursement
- Basic life insurance
- Basic accidental death & dismemberment
- Supplemental life insurance
- Supplemental accident insurance
- Commuter benefits
- Short term and long term disability
- Health savings and flexible spending accounts
- Family care benefits
- A generous 401K savings plan with a company match program
- 10-12 paid holidays annually
- Generous paid parental leave (birthing and non-birthing parents)
- Pet insurance
- Accident
- Critical and hospital indemnity health insurance coverage
- Life and disability insurance
Company Overview
People Inc. is a digital media company that specializes in research, technology, finance, operations, and consumer services. It was founded in 1996, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://www.people.inc/.