Trinchero Family Estates is seeking a standout Associate Marketing Manager for Ménage à Trois wines who brings a strategic, growth-oriented mindset and strong business acumen. The role involves supporting the development and execution of impactful marketing initiatives to advance brand growth and relevance across various channels.
Responsibilities
- Support in building brand plans, go-to-market strategies, developing frameworks and partnerships across distribution tiers
- Support the development and execution of integrated marketing campaigns across digital, social, PR, experiential, and retail
- Help bring seasonal, always-on, and tentpole brand moments to life in alignment with the brand strategy and creative direction
- Ability to develop strategic and creative decks and tools for distributor networks and gatekeepers
- Ensure all marketing materials reflect the Ménage à Trois brand voice, personality, and visual identity
- On-going audit and asset management across channels
- Audit and collect updated content for our digital marketing platforms including brand websites and social media
- Continuous research of industries outside of alcohol beverage for new strategies and growth opportunities
- Support go-to-market plans for new product launches, including messaging, assets, sell-in materials, and activation plans
- Support the innovation pipeline by researching consumer insights, cultural trends, and emerging category dynamics
- Pull and analyze data from various platforms like Nielsen and IRI to inform decision-making
- Continuously monitor brand health indicators ensuring alignment with strategic objectives
- Support development of brand campaigns, leveraging partnerships, collaborations events, ecommerce and retail media channels
- Work closely with external agencies (creative, social, PR, experiential) to manage timelines, deliverables, and feedback
- Coordinate asset development, legal reviews, and internal alignment across stakeholders
- Track campaign performance and compile recaps, learnings, and recommendations
- Growth mindset with the ability to collaborate and support team environment
Skills
- Bachelor's degree in business/marketing required
- Minimum 1-2 years of relevant brand marketing experience (Including alcohol beverage industry, CPG industry and others with aligned competencies)
- Strong communication, including ability to forge relationships across the organization at a variety of levels
- Strong presentation skills to include the ability to present to management with confidence and clarity
- Strong analytical mindset, capable of supporting branding initiatives based on both data and long-term vision
- Ability to manage multiple priorities in a fast-paced environment and prioritize without direction
- Team player and willingness to work when the business needs the support
- Experience with Microsoft Office Suite (Word, Excel and PowerPoint) required
- Experience with Circana/IRI, PowerBI, Nielsen preferred
Benefits
- Medical
- Dental
- Vision
- Life insurance coverage
- Disability benefits
- PTO
- Wellness programs
- Fertility and family building benefits
- 401(k) plan where TFE may make a discretionary profit-sharing contribution
Company Overview
Brings passion and commitment to every bottle and glass. It was founded in 1948, and is headquartered in St. Helena, California, USA, with a workforce of 1001-5000 employees. Its website is http://www.tfewines.com/.