Web & UX Writing

This is NOT a writing job. We are looking for a UX / conversion specialist for blog structure.”

Title

Conversion / UX specialist needed for blog with strong Facebook traffic (800+ visitors/day)

Job description

We run a fast-growing blog about modern relationships (LAT – Living Apart Together).

Our Facebook campaigns currently generate 800+ visitors per day, but the blog structure has not yet been optimized for engagement and conversions.

We are looking for a practical UX / Conversion specialist who can analyze the site and help improve the structure so visitors read more articles and engage more.

This is not a full redesign project.

The blog is already live and working.

We want someone who can quickly identify simple improvements with high impact.

Tasks

• Review current homepage structure

• Identify the best entry article (landing article)

• Suggest a simpler homepage layout

• Improve internal linking between articles

• Recommend placement of 2–3 subtle CTAs inside articles

• Suggest a simple email capture strategy

• Improve navigation so visitors read multiple articles

Current setup

Platform: WordPress

Traffic source:

• Facebook Ads (paid social)

• some organic social traffic

• Google Analytics 4 installed

Average traffic: 800+ visitors/day

Language note

The blog content is in Dutch.

However, Dutch language skills are NOT required.

We mainly need help with:

• page structure

• user flow

• engagement

• conversion logic

All communication with us can be done in English.

What we are NOT looking for

• agencies

• expensive consultants

• theoretical CRO reports

We want practical recommendations that can be implemented quickly.

Ideal candidate

• experience with CRO / UX for blogs or content websites

• understands traffic coming from Facebook or paid social

• able to give clear and practical advice

Project scope

Initial audit + improvement plan for:

• homepage

• 2–3 key articles

Estimated work: 10–20 hours

To apply

Please include:

2 examples of blogs or content sites you improved

A short explanation of what you changed and why

To make sure you read the full description, please start your proposal with the word “LAT”.