VP of Marketing

VP of Marketing - CityBook Services, Full Time - US Hours

The Role

We’re hiring a Vice President of Marketing to build and lead a modern marketing function during a critical growth phase in a real estate and professional services environment, enhanced by technology. You will define how the company goes to market as it expands and rolls out new, tech-enabled offerings.

This is a hands-on builder role—own strategy, execute key initiatives, and turn marketing into a measurable driver of pipeline and revenue.

What You’ll Do

Define positioning, messaging, and go-to-market strategy

Build and manage the marketing foundation: brand, website, and tech stack

Launch and scale demand generation across content, digital, and paid channels

Own SEO and emerging AI-driven discoverability strategies

Partner with Sales to drive pipeline creation, conversion, and enablement

Develop scalable growth channels (partners, referrals, campaigns)

Track performance through clear KPIs tied to the pipeline and ROI

What You Bring

7+ years of B2B marketing experience, including leadership

Proven success in building or scaling a marketing function

Strong expertise in demand generation, content, and digital marketing

Hands-on experience with CRM/marketing automation (e.g., HubSpot)

Track record of driving measurable pipeline and revenue impact

Comfortable operating in fast-paced, growth-oriented environments

How You Work

Hands-on and accountable – you execute, not just direct

Data-driven – decisions tied to performance and ROI

AI-enabled – leverage modern tools to move faster and smarter

Builder mindset – thrive in creating and scaling from scratch

Reporting

Reports to CEO | Works closely with Sales and Operations

Location: Flexible

Why This Role

Build marketing from the ground up

Shape how new technology is brought to market

Direct impact on growth, pipeline, and company trajectory