A LITTLE BIT ABOUT Boldr

Boldr is the first global B-Corp dedicated to delivering world-class Client experiences while creating access to dignified, meaningful work in communities around the world.
We are a global team, united by our desire to connect diverse people with common values for Boldr impact.
We employ just over a thousand team members across five countries and we want to employ over 5,000 people by 2027, if not sooner.

LET’S START WITH OUR VALUES

Meaningful connections start with AUTHENTICITY
We do our best work by being CURIOUS
We grow by remaining DYNAMIC
Our success combines AMBITIOUS VISION with OPERATIONAL EXCELLENCE
At the heart of great partnerships, we’ll always find EMPATHY

WHAT IS YOUR ROLE

As the Vice President, Marketing you will define how the market understands Boldr and build a marketing function that translates that positioning into a repeatable, scalable pipeline engine.

This role sits on the Senior Leadership Team (SLT) and operates as both a strategic and execution leader. You will shape Boldr’s category, establish a clear and differentiated point of view, and activate that narrative through modern go-to-market motions.

You are building and elevating the function, not inheriting a fully mature marketing organization.

You will be responsible for:

Defining Boldr’s market category and sharpening our positioning as a modern CX solutions partner
Translating that positioning into pipeline-generating GTM strategies
Establishing a clear point of view on customer experience, including the intersection of AI-enabled and human-powered delivery
Activating Boldr’s presence through partnerships, ecosystem engagement, and curated, high-trust customer interactions
Building and leading a global marketing function that supports Boldr’s next phase of growth

This role goes beyond traditional marketing leadership and is focused on defining category, shaping market perception, and driving pipeline as a core growth lever.

WHAT WILL YOU DO

Category, Positioning, and Market Narrative

Define and own Boldr’s category and market narrative
Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
Develop clear, differentiated messaging that resonates with CX and operations leaders
Ensure consistency in how Boldr is represented across all market touchpoints

Pipeline and Go-To-Market Leadership

Build a repeatable, scalable pipeline engine aligned to revenue goals
Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
Own marketing’s contribution to pipeline, not just activity

Ecosystem, Partnerships, and High-Trust Engagement

Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
Build relationships that create trust and convert into pipeline
This is not traditional event or field marketing. Success is defined by the ability to turn ecosystem relationships into meaningful engagement and pipeline.

Campaigns, Content, and Thought Leadership

Build a campaign engine that translates insights and expertise into scalable demand
Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
Ensure all content reinforces positioning and supports pipeline generation

Marketing Systems, Data, and Operating Cadence

Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
Optimize and leverage HubSpot to support scalable marketing execution and reporting
Build operating rhythms for planning, execution, and measurement
Prioritize high-impact initiatives over channel-level optimization

Cross-Functional Leadership

Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
Serve as a voice of the market at the leadership level

Team Leadership and Build

Lead and develop a global marketing team
Design the team structure over time as the function scales, including leveraging global talent
Build a culture of accountability, speed, and high standards
Communicate clearly and influence at the executive level
Operate with ownership, urgency, and accountability

Vice President (VP) of Marketing