User Acquisition Consultant (Game) – Strategic Advisor

Work Type: Consulting / Advisory (Part-time, Remote)
Engagement Model: Flexible (Retainer / Hourly / Project-based)
Workplace Address: Puzzle Studio – Tan Son Nhat Ward, Ho Chi Minh City

1. About the Company

Puzzle Studio is a growing mobile game studio focused on building scalable puzzle games for global markets.

As we enter a new phase of growth, we are placing strong emphasis on scaling user acquisition as a core growth engine — ensuring our products can reach the right audience efficiently and sustainably.

2. Role Overview

This role partners closely with leadership and product teams to drive user acquisition as a key lever of product growth.

The focus is on strategic advisory, performance optimization, and capability building — helping shape how UA is approached, executed, and scaled across our products.

You will be expected to operate with a high level of autonomy and influence, contributing directly to growth strategy and investment decisions.

3. Why This Role Matters

We are at a stage where user acquisition has strong growth potential, but requires more structured strategy, deeper experimentation, and clearer scaling direction.

This role is critical in helping us:

• Unlock scalable and efficient growth channels
  

• Improve marketing efficiency and budget allocation
  

• Build a strong UA foundation for long-term scaling
  

4. Expected Impact

• Identify and unlock high-performing acquisition channels and growth opportunities
  

• Improve key performance metrics (CPI, ROAS, CAC, LTV/CAC)
  

• Establish structured testing and scaling frameworks for UA campaigns
  

• Build internal capability in UA strategy, execution, and performance analysis
  

5. Key Responsibilities

• Shape and lead user acquisition strategy across mobile games (paid channels, creatives, targeting, scaling)
  

• Analyze campaign performance and identify high-impact growth opportunities
  

• Guide budget allocation and scaling decisions across channels (Meta, Google, TikTok, etc.)
  

• Advise on creative strategy, testing frameworks, and iteration processes
  

• Drive optimization of core metrics (CPI, ROAS, retention, LTV/CAC)
  

• Establish UA frameworks, playbooks, and best practices
  

• Mentor and elevate internal teams (UA, Product, Creative)
  

• Act as a strategic advisor to leadership on growth and marketing investment