Team Lead, eMarketing - Digital Events & Webinars (Internal Posting)

LabX Media Group is seeking a strategic, results-driven email marketing professional to lead email marketing initiatives across multiple brands, with a focus on promoting digital events including webinars, online symposiums, and virtual summits.

Reporting to the Manager, eMarketing Services, this role is responsible for driving the performance and optimization of event marketing campaigns while ensuring operational excellence across the campaign lifecycle. Working closely with internal stakeholders and the webinar production team, the successful candidate will develop and execute data-driven strategies focused on audience engagement, registrations, conversion performance, and continuous improvement.

The ideal candidate combines strong analytical and strategic thinking with hands-on execution experience and proven leadership capabilities. They will play a key role in standardizing processes, improving campaign performance through testing and optimization, and scaling best practices across the business.

In addition, this role will lead and mentor a team of two Campaign Specialists, ensuring projects are delivered accurately, professionally, and on schedule.

Products supported

Digital Summits (LM)

Custom Webinars

Online Symposiums

Editorial-Led Webinars

Ask the Expert Programs

Role breakdown:

10% – Administrative responsibilities, including email management, meetings, reporting, and task coordination

10% – Team leadership and people management, including 1:1s, coaching, and team development

20% – Hands-on campaign execution and supporting team workload where required

25% – Stakeholder collaboration, campaign reporting, and strategic partnership with Roxanne’s team

35% – Strategic planning, SOP development, process optimization, testing, and continuous performance improvement

Ownership metrics:

Open Rate (filtered metric)

Click Rate (filtered metric)

Click-Through Rate

Conversion rate

Registration / Unsubscribe Rate

Registrations

Measures of success:

Identify and improve underperforming email campaign metrics

Deliver accurate and consistent campaign reporting to stakeholders

Be the go-to for in-depth campaign analysis or troubleshooting

Implement structured testing and optimization processes

Support Campaign Specialists in maintaining strong QA and attention to detail

Application Procedure:

Internal Posting

Application deadline: June 26th, 2026

Interviews will be conducted the week of June 29th by Amy (Associate Director, Marketing) and Mikaela (Manager, eMarketing Services)

Preference will be given to applicants in the Eastern Time Zone.