Sr Mgr, Growth Activation & AI Execution

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Growth Activation & AI Execution Sr. Manager : Bangalore & Remote Job

Location: India | Full-Time, Permanent | Global Growth Marketing

Reports to: Global Growth Marketing Leader

Role Summary

This is a full-time role owning paid media execution, organic social strategy, intent activation, and AI workflow operations for Marketing at RUCKUS Networks.

You will run and optimize paid campaigns, manage the full organic social program, execute coordinated intent activation motions, and embed AI into daily execution across both paid and organic channels. This role operates at the intersection of demand generation and brand presence: advancing pipeline through paid while building credibility and share of voice through organic.

AI is core to how this role operates, not a supplemental tool. You will build and document repeatable AI-assisted workflows across planning, content creation, optimization, listening, and reporting. One role running documented AI workflows operates at the capacity and consistency that would otherwise require a larger team.

Who You Are

Hands-on paid media operator with strong analytical instincts and a bias toward action

Experienced B2B social media marketer who connects organic content to measurable demand outcomes

AI-native: you use AI tools daily, build repeatable workflows, and improve them over time

Data-driven, focused on MQL quality and pipeline impact over vanity metrics

Strong writer and editor who makes complex technical topics clear without promotional language

High bar for brand accuracy, technical claims discipline, and tracking hygiene

Clear communicator and effective cross-functional partner across Marketing and Sales

Comfortable moving fast with imperfect inputs in a lean, agile environment

Key Partners

Product Marketing: messaging, proof points, offers, launch content

Regional Marketing: priority segments, geo focus, local execution, feedback loop

Marketing Ops: routing, scoring, reporting, attribution hygiene, UTM governance

Brand and Creative: ad creative, organic visuals, rapid variants, brand compliance

Web and Digital: landing pages, forms, conversion paths, CRO

SDR Leadership: high-intent follow-up motion, SLAs, lead quality feedback

Corporate Communications and PR: launch alignment, brand voice

Sales Leadership and Sellers: share-ready content, social amplification, executive visibility

Scope

Paid Channels

Paid social (LinkedIn, Google, YouTube, Reddit, and others), search, peer-review communities (G2, Gartner Peer Insights, TrustRadius), and programmatic display; channel mix expands as performance justifies

Competitive displacement motion through peer-review platforms

Intent data: ZoomInfo account tiering, list hygiene, and weekly refresh

Coordinated motion: paid + email + SDR + offer/CTA run as one program

Attribution and tracking through Salesforce

Organic Social Channels

LinkedIn, YouTube, Reddit, and other priority channels as defined by audience fit and business priorities

Multi-format social content: short video, carousels, proof-point posts, event and launch highlights, thought leadership

Community engagement and employee advocacy programs

Executive visibility: President LinkedIn presence and posting cadence

Sales enablement content: share-ready posts, talk tracks, and messaging guardrails

Responsibilities

Own Paid Media Execution

Run and optimize paid campaigns across social platforms, search, peer-review communities, and programmatic channels

Manage budgets, bids, targeting, and creative rotation

Build and maintain clean campaign structure, naming conventions, UTM standards, and Salesforce-aligned conversion tracking

Execute a weekly test cadence across audience, message, offer, and creative

Make weekly optimization decisions and document the rationale

Run the Intent Activation Motion

Tier accounts by intent level using ZoomInfo; maintain list hygiene weekly with Marketing Ops

Activate accounts within defined SLA windows by intent tier: high-intent accounts get immediate paid, email, and SDR coordination; lower tiers follow a structured sequence to avoid signal decay

Coordinate paid, email, and SDR channels per tier so each reinforces the other

Keep offers and CTAs consistent across paid and email by tier: high intent drives direct conversion, medium intent advances with ROI and proof assets, low intent builds familiarity with educational content

Run a competitive displacement motion through peer-review platforms including targeting, offers, landing paths, and coordinated follow-up

Lead Organic Social Strategy and Execution

Strategy

Define a targeted social strategy tied to RUCKUS personas and business priorities

Set clear roles, goals, and success metrics for each channel; prioritize based on audience fit and impact

Publish the channel strategy across Sales and Marketing so teams understand what to share and where to engage

Establish a baseline in the first 30 to 60 days, then set quarterly KPI targets with Growth Marketing and Marketing Ops

Daily Execution

Own the social calendar and publishing cadence on priority channels

Develop and produce multi-format content: short video, carousels, proof-point posts, event and launch highlights

Write and edit clear copy that avoids promotional or cliche language; verify technical claims before publishing

Manage engagement, moderation, and community response using repeatable playbooks

Engage in priority communities including Reddit with a value-first approach that respects community norms

Enable employee advocacy with share-ready posts, simple talk tracks, and clear guardrails

Run a repeatable internal amplification motion for launches and events: package content within 24 to 48 hours with approved claims and escalation paths

Support President LinkedIn visibility: draft and edit posts, maintain a consistent cadence, and share monthly performance insights

Protect the Brand and Build Competitive Differentiation

Keep voice, visuals, and claims consistent and accurate across paid and organic content

Build content around messaging pillars and differentiators to reinforce positioning at every stage of the buying process

Track competitor paid and organic activity; identify whitespace and recommend themes RUCKUS can own with proof

Partner with Brand and Creative to maintain visual consistency while staying native to each platform

Translate differentiators into repeatable narratives backed by outcomes and real-world context

Support Launches and Close the Feedback Loop

Partner with Product Marketing and Corporate Comms to translate launch messaging into channel-ready paid and organic content

Collaborate with Event Marketing to support event moments before, during, and after

Align with Field and Channel Marketing on co-marketing moments; leverage approved content and proof points

Close the loop with Sales, Field, and Marketing: bring performance feedback forward so content and channel choices improve each cycle

Build, Own, and Improve AI Execution Workflows

AI is a core function of this role across both paid and organic channels. You will use AI tools to improve the speed and quality of execution and to build workflows the team can run independently.

Generate creative and copy variants at speed using AI with brand and claims guardrails in place

Build and maintain an AI-assisted social messaging framework: reusable prompts, guardrails, voice and claims rules, and do/do-not examples to scale planning and iteration across launches and content themes

Use AI for structured test planning, hypothesis tracking, and learning capture across paid and organic

Build AI-driven optimization routines including anomaly detection and budget shift recommendations

Use AI to accelerate social listening, competitive tracking, and content brief generation

Automate weekly performance summaries that explain what changed, why, and what happens next

Continuously improve AI workflows to reduce manual work and increase learning velocity

Document all AI workflows so they are transferable and not dependent on any one person

Own Measurement and Reporting

Ensure all campaigns are mapped correctly in Salesforce with clean tracking

Lead weekly performance reviews with clear decisions, owners, and timelines

Deliver weekly reporting that answers: what changed, why, and what happens next

Report monthly on organic social performance by channel, theme, and KPI

Recommend budget shifts and test sequencing based on results

Partner with Marketing Ops on attribution governance, UTM hygiene, and dashboard maintenance

Improve Conversion Paths

Partner with Web and Digital on landing page and form performance

Recommend CRO updates based on data and track impact after changes ship

Ensure paid and organic social traffic is routed to optimized, UTM-tagged destinations

Metrics

This role optimizes for outcomes, not clicks or vanity metrics.

Paid Campaign Performance

CTR, CPC, landing page view rate, landing page conversion rate, cost per form fill

Lead Quality

MQL volume, cost per MQL, MQL rate (form fill to MQL), MQL-to-opportunity rate, speed-to-MQL by intent tier

Pipeline Visibility

Pipeline sourced and influenced from paid and social where attribution supports it

Cohort-based reporting to show directional impact as opportunities mature

Intent Execution

SLA compliance by tier, tier movement over time, percent of spend and engagement from target account segments

Organic Social Performance

Engagement quality (comments, shares, saves, meaningful clicks) by channel and theme

Meaningful traffic to priority destinations (UTM-tagged sessions, form fills, registrations)

Audience growth by relevance: ICP titles, functions, industries where measurable

Share of voice on priority topics versus key competitors, using consistent benchmarks

Launch content live within 24 - 48 hour SLA

Executive Visibility

Sustainable posting cadence for President LinkedIn; engagement quality and top themes reviewed monthly

AI Operating Model

AI workflows documented, used consistently, and improved quarterly

Cycle time improvement across key motions (brief to draft to review to publish) while maintaining quality and brand guardrails

Operating Rigor

Weekly insights summary: what changed, why, and what happens next week

What Success Looks Like at 90 Days

Consistent operating rhythm: paid tests run weekly and organic publishing cadence is live

Learnings documented across paid and organic; reporting is decision-oriented

Intent tiers activate on time with aligned paid, email, SDR, and CTAs

Organic social strategy is documented and shared across Sales and Marketing

Reporting is clean in Salesforce and covers both paid and organic performance

Measurable improvement in cost per MQL, MQL quality, and speed-to-MQL

Executive LinkedIn cadence is established and on brand

AI workflows are used daily, documented, and improving over time

Requirements

6 or more years of hands-on B2B paid media execution across paid social, search, and peer-review or community platforms; LinkedIn Ads and Google Ads experience required

3 or more years in B2B social media marketing with demonstrated ability to connect organic content to pipeline outcomes; technology sector experience preferred

Demonstrated ability to build and use AI-enabled workflows in day-to-day marketing operations

Experience with intent data platforms and account-based targeting; ZoomInfo preferred

Hands-on LinkedIn Campaign Manager experience: building, launching, and optimizing campaigns

Working familiarity with Salesforce and paid-to-MQL measurement

Strong writing and editing skills: you make complex topics clear without promotional language

Strong analytical skills: turns data into clear, documented actions

High bar for brand accuracy, technical claims discipline, and tracking hygiene

Sound judgment in public channels and communities

Effective cross-functional collaborator across Marketing and Sales

Business-fluent in English; able to write, present, and collaborate effectively in a global English-speaking environment

Nice to Have

Enterprise tech or infrastructure marketing experience

Experience with landing page conversion optimization and experimentation

Experience with social management and listening tools

Familiarity with Reddit and community-driven engagement in a B2B context

#LI-TN1
Why Join Us?
Vistance Networks shapes the future of communications technology, pushing past what is possible. We deliver solutions that bring reliability and performance to a world always in motion. Our global team of innovators and employees are trusted advisors who listen to customers first, then deliver value.

RUCKUS Networks delivers purpose-driven enterprise networks that enable superior business outcomes in demanding environments. Our solutions combine AI-powered automation, proactive network assurance, and context-aware security, providing exceptional performance with simplified management.

If you want to grow your career alongside bright, passionate, and caring people who strive to create what's next…..come connect to your future at Vistance Networks.

Vistance Networks is an Equal Opportunity Employer (EEO), including people with disabilities and veterans.

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