Social Media Manager and Content Creator

In-House Social Media Manager

Location: New York, NY (Cohen, Tucker + Ades, P.C., New York, NY 10004)

About the Firm

Cohen, Tucker + Ades, P.C. is a dynamic and growing immigration law firm located in the heart of New York City, specializing in providing high-quality, creative, and results-oriented solutions to individuals and businesses. Our expertise spans complex areas including family-based petitions, asylum, work visas , and investor visas. We are seeking an experienced and ambitious in-house Social Media Manager to take full ownership of our digital brand presence, focusing primarily on hyper-targeted lead generation and establishing our attorneys as authoritative thought leaders.

This is a hands-on, execution-heavy, performance-driven role focused on marketing and client acquisition.

You will own the firm’s social media engine—from idea to execution to measurable client growth.

Core Responsibilities

• Develop and execute a content strategy focused on client acquisition

• Plan, script, film, and edit high-performing short-form video (Reels/TikTok/Shorts)

• Oversee YouTube content (titles, thumbnails, retention strategy)

• Manage platforms: Instagram, YouTube, TikTok, LinkedIn, Facebook

• Create scroll-stopping hooks and high-retention content

• Turn complex legal topics into clear, engaging content

• Produce rapid-response content based on immigration news and policy updates

• Track performance and optimize based on actual client conversions

• Work closely with attorneys and intake team to understand what content drives real business

Compensation

Base Salary: $65,000 - $85,000 (NYC, in-person)

Monthly Performance Bonus (Client Acquisition Volume):

• $150 per client (1–10/month)

• $200 per client (11–25/month)

• $250 per client (26+/month)

Bonus is based on the number of clients generated through marketing efforts and tracked through firm systems.

Additional Performance Bonuses

• 30–39 clients/month → $1,000

• 40–49 clients/month → $2,500

• 50+ clients/month → $5,000

Performance Benchmarks

• 20–30 short-form videos per month

• 4–8 YouTube videos

• Daily posting and engagement

• Consistent audience growth

• Multiple posts exceeding 100K+ views

• Target: 15–25+ clients generated per month from social media

Required Skill Level

• Proven experience growing social media accounts with measurable business results

• Strong understanding of:

• Short-form video editing and pacing

• Hook creation and audience retention

• Platform algorithms (Instagram, TikTok, YouTube)

• Ability to:

• Film and direct content confidently

• Edit efficiently (CapCut, Premiere, or similar)

• Write compelling captions and titles

• Strong execution speed and ability to operate independently

Preferred

• Experience in legal, finance, or other regulated industries

• Experience with multilingual content (especially Spanish)

• Experience with interview-style or street-style content

Important

• All client attribution must be tracked through firm systems

• This is a marketing and business development role

• Compensation is based on performance metrics and client acquisition volume, not legal fees

• This is an in-person role in NYC

Pay: $65,000.00 - $85,000.00 per year

Work Location: In person