Social Media Manager

Job Title: Remote Social Media Content Specialist

Job Type: Independent Contractor | Full-Time or Part-Time

About the Role:

A creative and digitally savvy Social Media Content Specialist is needed to support a Japanese skincare and wellness brand focused on clean, natural ingredients and modern Japanese rituals.

This role focuses on content creation, social media support, and visual storytelling across platforms such as Instagram and TikTok. The ideal candidate is highly creative, understands current social media culture, and has a strong appreciation for skincare, wellness, and authentic branding.

The ideal candidate should also be comfortable using AI tools to support content creation, brainstorming, editing, and workflow efficiency. However, the brand strongly values authenticity and human-centered content, so overly AI-generated or artificial-looking content should be avoided.

The company is looking for someone who can create engaging, human-centered content that aligns with the brand’s balanced and natural philosophy while helping maintain a strong online presence.

Key Responsibilities:

Social Media & Content Creation

Create engaging content for Instagram, TikTok, and other social platforms

Produce UGC-style content using an iPhone or similar mobile device

Assist with graphic design and visual content aligned with the brand aesthetic

Support short-form video creation, reels, and social media storytelling

Stay updated on social media trends, viral formats, and platform updates

Use AI tools to support content ideation, editing, captions, and creative workflows while maintaining authentic and natural-looking content

Contribute creative ideas and execute content quickly in a fast-paced environment

Email & Marketing Content Support

Create and support email campaigns using existing templates

Keep content visually engaging while maintaining brand consistency

Assist with promotional content and product-related campaigns

Brand Support

Help maintain a clean, balanced, and authentic brand presence

Support content updates and creative coordination with the global marketing team

Collaborate with designers and marketing members across multiple countries

Qualifications & Ideal Traits:

Must-Have

Strong interest in skincare, wellness, beauty, or lifestyle content

Understanding of Instagram, TikTok, and current social media trends

Comfortable using AI tools to enhance content creation and productivity while maintaining an authentic brand voice and aesthetic

Strong eye for visual aesthetics and branding

Comfortable creating content independently

Excellent English communication skills

Creative, adaptable, and proactive mindset

Preferred

Understanding of how to balance AI-assisted workflows with organic, human-centered social media content

Experience in social media management or content creation

Background in skincare, beauty, or wellness brands

Experience with graphic design or content editing tools

Comfortable creating voiceovers or appearing in video content

Familiarity with UGC-style marketing content

Working Environment:

Fully remote role

Collaborative international team environment

Fast-paced and creative work setting

Opportunity to contribute ideas and grow within the brand

Products may be provided for content creation and testing