Social Media Content Creator - US

Social Media Content Creator - Los Angeles

Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch.

This is not a support role. You will be a driving creative force — conceptualizing, shooting, editing, and publishing content that builds Vilgain's US presence from the ground up. You need to be as strong on ideas as you are on execution.

What You Will Do

Content Creation & Ideation
• Lead content ideation for TikTok as the primary platform, with Instagram as secondary
• Concept, shoot, edit, and deliver short-form video content built for TikTok performance
• Bring a constant stream of fresh, platform-native ideas — hooks, formats, series, trends
• Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
• Translate product benefits, ingredient education, and nutrition concepts into content that is clear, engaging, and made to perform
• Create static and graphic content including carousels, story frames, and branded graphics — not just video.
• Create visual assets and edit content using CapCut, Instagram Edits, Canva, Figma, and similar tools
• Write hooks, captions, and light scripts that feel native to the platform

Brand & Platform Consistency
• Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
• Help maintain a consistent visual and editorial tone across channels
• Support campaign launches, TikTok Shop opportunities, and always-on brand storytelling
• Schedule and publish approved content, maintaining a consistent cadence

Collaboration & Insight
• Work closely with the US marketing lead and social team to align content with business priorities
• Monitor content performance, share learnings, and iterate on what works
• Contribute to community interactions as part of a wider team effort

What We Are Looking For

Required
• 2–5 years of hands-on social media content creation experience
• Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
• A genuine passion for food, nutrition, fitness, or sports nutrition — you are the target audience
• Strong ideation skills — you come to the table with ideas, not just execution
• Comfortable and confident on camera in formats including talking-head, voiceover, and direct-to-camera education
• Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
• Strong eye for framing, pacing, lighting, and overall creative quality
• Organized and able to manage multiple content needs simultaneously

Nice to Have
• Experience creating content for a food, supplement, or consumer wellness brand
• Familiarity with TikTok Shop or social commerce content
• Background in creator-led, founder-led, or street-style interview formats
• Basic understanding of nutrition, ingredients, or wellness trends

Why Vilgain
• Ground-floor opportunity to build a US market presence for a brand with serious European traction
• Creative autonomy — we want someone who leads with ideas, not just executes briefs
• LA-based team with a culture rooted in fitness, food, and high standards
• Product you will actually want to use

Ready to help us build the Vilgain social media in US?
We’d love to hear from you!