Social Media Admin, Kalshi Sports

Kalshi is a pioneering company in prediction markets, allowing people to trade on event outcomes. They are seeking a Social Media Admin to manage and grow their sports-focused social channels, requiring a deep understanding of sports news and culture to create engaging content in real time.

Responsibilities

• Own day-to-day social posting for a sports-focused Kalshi account
• Post live during games, breaking news, and major sports moments
• Track trending storylines across leagues, teams, players, and fan communities
• Keep Kalshi inserted into relevant sports conversations in a fast, credible, and brand-aligned way
• Execute within Kalshi’s established content formats and templates that have already proven to work
• Write sharp, fast, native social copy tailored to each platform
• Monitor performance closely and optimize for reach, engagement, shares, views, and follower growth
• Identify which storylines are worth posting on and which are noise
• Coordinate with the broader social and growth team to maintain posting coverage across accounts
• Surface ideas for recurring formats, reactive content, and timely creative opportunities
• Help ensure Kalshi is consistently part of the sports internet, not reacting late to it

Skills

• Deep interest in sports and strong fluency in sports news, culture, and fan behavior
• Strong instincts for what will perform on social
• Experience running social accounts, meme pages, sports media accounts, brand accounts, or creator pages
• Ability to post quickly and confidently in real time
• Strong understanding of engagement metrics and what drives performance
• Comfortable working odd hours when news breaks or games are live
• Extremely online in the best way: aware of trends, discourse, and platform-native behavior
• Clear, concise writing with strong editorial judgment
• Ability to stay on-brand while moving fast
• Organized, reliable, and able to operate independently
• This role is New York Office preferred, remote possible
• We can accommodate work full time or on a contract basis

Benefits

• Equity
• Benefits

Company Overview