Senior Salesforce Developer - Pardot - (NPW)

Salesforce Marketing Cloud Account Engagement (Pardot) Developer – Mid Level

Role Overview

Responsible for supporting the migration from HubSpot to Salesforce Marketing Cloud Account Engagement (Pardot), including configuration, CRM integration, automation rebuild, and data migration support.

Key Responsibilities

• Rebuild HubSpot workflows in Engagement Studio.
• Configure automation rules, dynamic lists, scoring, grading, and lifecycle stages.
• Map and migrate data (contacts, lists, properties) from HubSpot to Pardot/Salesforce.
• Configure and manage Pardot–Salesforce CRM connector, field mappings, and sync behavior.
• Set up Connected Campaigns and campaign attribution alignment.
• Develop and modify email templates, forms, and landing pages (HTML/CSS, HML).
• Support domain authentication (SPF, DKIM) and email deliverability setup.
• Troubleshoot sync issues, duplicate handling, and automation errors.
• Support testing, UAT, and go-live activities.

Required Skills

• 3–5 years Salesforce/Pardot experience; minimum 1+ years hands-on Pardot experience.
• Strong expertise in Engagement Studio, automation rules, and segmentation.
• Solid understanding of Pardot–Salesforce integration and sync mechanics.
• Experience in marketing automation platform migration (HubSpot or similar preferred).
• Proficiency in HTML/CSS for email templates and landing pages.
• Experience with data imports, deduplication strategy, and lifecycle mapping.
• Working knowledge of email authentication (SPF, DKIM, DMARC).

Preferred

• Salesforce Marketing Cloud Account Engagement certification.
• Prior experience in B2B marketing automation migration projects.