Senior Proposal Marketing Associate

Atwell is seeking a Senior Proposal Marketing Associate to support our Power & Energy practice, including electric utility, transmission, substation, generation, and renewable energy markets.

In this role, you will lead proposal strategy and execution for high-priority, complex pursuits and serve as a strategic partner to business line leadership. This position is well suited for a senior AEC marketing professional who understands utility-scale infrastructure markets and is comfortable owning capture strategy from early positioning through final delivery.

You will work directly with Power & Energy directors, project managers, and business development leaders to position Atwell competitively within traditional electric utility and renewable energy sectors.

Key Responsibilities

• Lead end-to-end development of strategic proposals, SOQs, and presentations for Power & Energy pursuits


• Drive capture planning efforts for complex pursuits, including competitive analysis, positioning, win themes, and value propositions


• Facilitate go/no-go discussions, pursuit strategy meetings, kick-offs, and executive-level proposal reviews


• Partner with Power & Energy leadership to align proposals with annual growth strategies and target markets


• Advise BD and operations leaders on messaging specific to electric utilities, transmission operators, renewable developers, and energy clients


• Develop and refine technical proposal narratives related to transmission, substations, generation, T&D programs, and renewable energy projects


• Ensure brand consistency, compliance, and quality across all client-facing materials


• Mentor and guide Proposal Marketing Associates, elevating proposal standards and best practices


• Oversee and maintain Power & Energy-specific content libraries, resumes, and project data


• Support interview preparation and presentation strategy for shortlisted pursuits


• Monitor utility and renewable energy market trends to inform pursuit positioning


• Contribute to sector-specific conferences, sponsorships, award submissions, and marketing initiatives

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Graphic Design, Business, or related field


• 10+ years of AEC marketing experience with significant focus in Power & Energy, utilities, transmission, or renewable energy


• Proven experience leading complex SOQs, RFQs, and RFP responses for electric utility or energy infrastructure clients


• Experience supporting pursuits ranging from mid-sized contracts to large, multi-million-dollar programs


• Strong understanding of capture strategy, competitive positioning, and client relationship development


• Advanced proficiency in Adobe Creative Cloud (InDesign required; Illustrator and Photoshop preferred)


• Strong Microsoft Office skills (Word, PowerPoint, Excel)


• Excellent writing, editing, and strategic storytelling skills


• Ability to manage multiple concurrent high-level pursuits with autonomy


• Experience partnering directly with senior leadership and business line directors


• AEC industry experience required; Power & Energy experience strongly preferred

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