Senior Performance Marketing Lead

This company is a private, high-performance men’s health practice focused on restoring energy, clarity, and confidence in men through advanced testing and personalized treatment plans. Operating a high-end, direct-to-consumer model, the organization emphasizes efficiency, precision, and measurable outcomes. We are seeking a senior, hands-on performance marketer to manage our paid ads, conversion funnels, and tracking, with a focus on turning ad spend into qualified consultations and clients.

Responsibilities
• Paid Ads Management
• Manage and optimize Google Ads (search-focused, high intent)
• Manage Meta Ads (retargeting and selective acquisition)
• Improve cost per booked consultation
• Funnel Optimization
• Improve landing page conversion rates
• Optimize booking process and reduce drop-off
• Align messaging from ads to landing page
• Tracking and Attribution
• Ensure accurate conversion tracking (Google and Meta)
• Improve CRM attribution (GoHighLevel)
• Track performance from click to booked appointment to patient
• KPI Ownership and Reporting
• Own and report on key performance metrics
• Use historical data to identify trends and opportunities
• Provide clear, actionable weekly reporting
• Continuously optimize toward revenue and efficiency
• Performance Optimization
• Identify and fix inefficiencies quickly
• Improve efficiency before scaling
• Focus on quality of leads, not just volume

Qualifications
• Strong experience with Google Ads for lead generation
• Experience with high-ticket services ($5K–$15K+ customer value)
• Understanding of conversion rate optimization and funnels
• Experience with tracking and attribution
• Ability to diagnose problems and take action quickly

Nice to Have
• Experience in men’s healthcare or wellness
• Familiarity with GoHighLevel
• Experience improving show rates and lead quality

This role is focused on performance and revenue, not social media management, content creation, or brand strategy. Success is measured by achieving 2+ qualified booked consultations per day, lowering cost per booked appointment, and increasing conversion rates across the funnel.