Senior Mobile Product Manager

PLEASE NOTE THIS ROLE IS FOR OVERSEAS APPLICATION, NON -U.S. ONLY. NO DOMESTIC (U.S.) APPLICATIONS WILL BE CONSIDERED.

Senior Mobile Product Manager

We’re looking for an individual contributor to own and evolve the Scentbird iOS/Android app - a key revenue channel and the primary touchpoint for some of our best customers. This isn’t a maintenance role. You’ll drive innovation in mobile-native features, user flows, and in-app engagement - not just achieve feature parity with the web experience.

You’ll partner deeply with engineering, design, analytics, and architecture to deliver high-quality, high-retention app experiences - backed by A/B tests, user insight, and strong product instinct. Our mobile app is not an afterthought - it’s the foundation of long-term customer value.

What You’ll Be Responsible For:

Product Strategy & Execution

• Define the product vision, strategy, and roadmap for the Scentbird through the lens of a native app expert (iOS + Android)
• Own full lifecycle: ideation → discovery → delivery → measurement → iteration
• Prioritize opportunities that improve app retention, order volume, and LTV
• Collaborate with engineering on native feature architecture, development best practices, QA release cycles, and app store processes

Mobile-First Innovation

• Lead mobile-specific product thinking: push notifications, widgets, deep links, GPS, camera, in-app navigation, personalization
• Partner with design to evolve the in-app experience using platform-native patterns - while maintaining brand consistency
• Work with architecture to plan scalable integrations and avoid rework across mobile/web

UX Ownership & Research

• Own user flows, conversion funnels, onboarding, and subscription surfaces within the app
• Use data (Mixpanel, GA4), screen recordings, and usability studies to guide UX improvements
• Partner with a mobile UI/UX designer, but retain decision-making authority on all product-side UX
• Interweavin ML and AI into our every day experience in a seamless way that benefits our users experience

Agile Execution

• Act as Product Owner for a dedicated mobile development team
• Write user stories, manage the backlog, and drive sprints (refinement, planning, review)
• Maintain close coordination with architecture and peer PMs to manage dependencies and app/web parity where needed

Experimentation & Impact

• Own app-specific KPIs: D30/D90 retention, engagement, recency, economic KPIs
• Design A/B tests and MVP experiments to validate changes before scale
• Monitor and report app performance trends regularly to leadership and peers

Cross-Functional Partnership

• Collaborate with Web Teams, Retention, Conversion Rate Optimization, CX, and Ops to align on campaign rollout and app-surface priorities
• Ensure app UX supports broader customer journey goals across email, push, and site
• Act as a mobile product evangelist within the broader org - sharing trends, experiments, and learnings

What You’ll Need to Have:

• 10+ years in digital product management with at least 7 years focused on mobile apps
• Experience with monthly subscriptions, ideally in a B2C delivery based product
• AI / ML knowledgeable and understands how customers react and use these tools in online commerce
• Proven track record shipping native mobile app features with measurable retention or LTV impact
• Deep understanding of iOS/Android capabilities and app lifecycle: build → QA → store submission → phased rollout
• Experience managing app UX in partnership with design
• Fluency in product analytics tools (Mixpanel, GA4, Amplitude, etc.) and experimentation frameworks
• Familiarity with app-specific constraints and levers (push infra, biometric auth, app tracking transparency, etc.)
• Strong collaboration skills with engineering, design, marketing, and architecture