Story is hiring a senior marketing leader to own the brand’s presence and growth in Korea, one of our most important markets. This role leads local marketing initiatives end-to-end, partnering closely with global teams while operating with strong local autonomy.

As Story expands its focus toward AI-native infrastructure and applications, Korea remains a key market not only for developers and ecosystem partners, but also for end users and retail audiences. This role blends strategy and hands-on execution, with responsibility for driving awareness, engagement, and adoption across Korea through community programs, campaigns, and local activations.

What You'll Do:

Own and execute Korea’s marketing and community strategy aligned with Story’s global priorities, localizing campaigns for Korean culture, behavior, and market dynamics

Lead the growth and stewardship of Story’s Korean community, balancing infrastructure credibility with accessible, end-user-facing education

Plan and execute integrated marketing initiatives across community, campaigns, content, partnerships, social, and local channels

Serve as the primary Korea marketing lead, working closely with global Marketing, Communications, and BD teams

Lead local execution for major industry moments; for example, Korea Blockchain Week, Story-hosted events, meetups, and community activations

Build and manage relationships with Korean KOLs, creators, and partners who can authentically amplify Story’s narrative across crypto, AI, and adjacent audiences

Surface market insights, community sentiment, and adoption signals from Korea to inform global messaging, product decisions, and go-to-market strategy

Track and report on performance across community growth, engagement, campaigns, and activations, sharing learnings with global leadership

Who You Are:

8 or more years of experience marketing to Korean audiences

Experience in Web3, AI, fintech, or other technical product environments, with an understanding of crypto community dynamics

Proven ability to localize global marketing strategy for the Korean market

Strong execution experience across campaigns, events, partnerships, and community programs

Native Korean speaker with strong English proficiency to collaborate with a global team

Highly autonomous and comfortable owning a market end-to-end

Analytical mindset with the ability to connect marketing initiatives to awareness, engagement, and adoption outcomes

Nice To Have:

Experience marketing infrastructure, platforms, or developer-focused products

Background in consumer or fintech products with strong end-user engagement

Prior experience working closely with global communications or PR teams

Senior Marketing Lead, Korea

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