Senior Marketing Events Manager

Looking for a fast-paced atmosphere where you can make your mark? The Senior Marketing Events Manager owns VIP's event strategy as a pipeline engine and will be the first dedicated event manager ever at our 50 year old org! You will design and execute a calendar of owned events, roadshows, and industry conference presences that generate qualified leads, accelerate deals, and deepen customer relationships. Events at VIP are not brand awareness plays — they are revenue vehicles. Success in this role will mean bringing your SaaS company event expertise and processes to a team that’s eager for your organization and project management. VIP has just undergone a rebrand. In this role, you will be helping to transform the outward face of VIP, its booth and event presence. You will own our customer summit where we invite over 500 customers to convene annually in a US city to learn about and expand their usage of our products.

Position Type: Full Time, Remote

Key Responsibilities:

Own end-to-end strategy, planning, and execution for VIP's annual Summit, roadshows, and large and small beverage industry events

Build a repeatable events program and processes focused on clear pipeline attribution. Every event has a pre-defined revenue goal and post-event ROI report

Partner with sales to align event targeting to key accounts and active pipeline, ensuring the right buyers are in the room

Manage vendor relationships, venue contracts, AV, catering, and all event logistics

Develop pre-event demand gen campaigns in partnership with the demand gen manager to maximize registration and attendance

Own VIP's presence at major industry conferences (NBWA, WSWA) — booth strategy, sponsorships, speaking opportunities

Build VIP Summit 2027 from the ground up as a flagship customer retention and expansion event

Utilize VIP-approved AI tools to creatively drive efficiency and enrich your work

Qualifications

6+ years of B2B events experience with demonstrable pipeline and revenue outcomes

Experience managing large-scale owned events (500+ attendees) and multi-city roadshow programs, SaaS business experience a plus

Strong project management skills with the ability to manage multiple events simultaneously

Proven track record of aligning events strategy to sales and revenue goals

Proven pre, during, and post event playbook that is repeatable, scalable process for event management across internal teams

Experience with event technology platforms (Cvent, EventMobi, or similar)

Budget management experience — ability to maximize ROI within defined spend parameters

Proficient in Hubspot

Willingness to be curious with AI and to drive work creativity using AI-tools

Beverage, alcohol or CPG industry experience a plus

Strong executive presence and communication skills

How This Role Drives Revenue

Pipeline generated per event (MQL to SQL conversion from event attendees)

Revenue influenced and closed-won attributed to event touchpoints

Customer retention and expansion driven through Summit and customer-facing events

Cost per qualified lead across the events program

Net Promoter Score and attendee satisfaction for owned events

Compensation: $70,000 - $100,000/year

Benefits Include:

Health Insurance

Vision and Dental Expense Reimbursement

401k Match and Employer Contributions

Life and Disability Insurance

Health Savings and Flexible Spending Accounts

Paid Parental Leave

On-site Child Care Center (VT)

On-site Fitness Center (VT)

On-site Health Clinic (VT)

Discounted Gym Memberships

Combined Time Off and Floating Holidays

Flex and Hybrid Schedules

All full time job offers are contingent upon passing a pre-employment drug screening and background check.