Senior Managing Director, Content

ROLE TITLE: Senior Managing Director, Content
POSITION REPORTS TO: VP, Content and Creative
PRIORITY APPLICATION DEADLINE: Thursday, June 25th 11:59 PM ET. Applications will be reviewed on a rolling basis.
APPLICATION NOTE: As part of the application process for this role, please submit a portfolio that represents your content experience. You can link your portfolio within your resume or attach it. A portfolio is required for your application to be considered for this role.
LOCATION: Remote

WHAT YOU’LL DO
We’re looking for a Senior Managing Director of Content to lead and support in evolving our content strategy across all platforms. This role requires a creative and strategic leader who understands how to build compelling narratives, drive measurable growth, and scale content systems that perform. You are platform-agnostic but performance-driven—equally comfortable shaping brand voice, leading large-scale campaigns, and building ecosystems that turn audiences into active communities.

WHAT YOU’LL BE RESPONSIBLE FOR
Support in leading the overarching content strategy across all channels, ensuring a cohesive and compelling brand presence (with a focus on copy-forward channels)

Develop and scale high-performing content systems that drive engagement, growth, and conversion

Bring a deep understanding of social media performance, with a track record of growing and managing channels

Define and evolve brand voice, tone, and editorial standards across all touchpoints

Lead the development of creative campaigns from concept through execution, ensuring both innovation and impact

Build, mentor, and manage high-performing content, creative, and editorial teams

Establish and scale user-generated content programs (e.g., ambassador or creator programs), including:
Defining what high-performing UGC looks like

Selecting and implementing the right tools and platforms

Designing effective onboarding and engagement journeys

Leverage deep SEO expertise (including GEO/Generative Engine Optimization) to drive organic growth and discoverability

Use data and insights to continuously refine strategy, optimize performance, and inform creative direction

Partner cross-functionally with marketing, product, growth, and leadership teams to align content with business goals

Stay ahead of cultural trends, platform shifts, and emerging technologies to keep the brand relevant and competitive

A WEEK IN THE LIFE
Monday
Join VP in reviewing performance across content channels and identify growth opportunities

Host a cross-functional brainstorming session to generate ideas for upcoming campaigns and content initiatives

Begin shaping high-level briefs for new campaigns and strategic projects

Tuesday
Pitch and refine creative briefs, ensuring clear direction on voice, audience, and KPIs

Edit copy to optimize voice and tone with editorial eye

Dive into content strategy work, including SEO/GEO optimization opportunities and channel growth plans

Wednesday
Review work-in-progress across campaigns and content streams

Provide feedback to ensure alignment with brand voice and strategic goals

Collaborate with growth or marketing partners to integrate content into broader initiatives

Thursday
Oversee execution of major campaigns and content launches

Develop and lead new content systems such as a UGC/ambassador programs

Lead iteration sessions to refine ideas and improve creative output

Friday
Review weekly performance metrics and extract key insights

Share learnings and recommendations with leadership and cross-functional teams

Mentor team members and invest in team development

Identify opportunities for future campaigns, content innovation, and long-term growth

YOUR EXPERIENCE  REQUIRED QUALIFICATIONS:  10+ years of experience in content, editorial, or brand storytelling roles

Proven success leading content strategy in a platform-agnostic way

Strong background in social media growth and performance across major platforms with track record of building a big, engaged account

Experience shaping voice and brand writing (editorial or strong POV-driven brands a plus)

Demonstrated ability to develop and execute high-impact creative campaigns

Experience leading teams, with a strong leadership presence

Experience building content engagement programs, like rewards programs that increase retention and advocacy

Deep expertise in SEO, with working knowledge of GEO and modern search ecosystems

Strong analytical mindset with the ability to translate data into actionable insights

Excellent communication and storytelling skills

PREFERRED QUALIFICATIONS:  Proven track record building and scaling UGC or ambassador programs, with clear case studies and results

YOUR FUTURE TEAM
The Marketing Team’s purpose is to build a differentiated brand presence that surpasses benchmarks set by other prominent national nonprofits, illuminates our mission and impact to diverse audiences, creates understanding, and fosters deeper connections to TFA. Our unique role is to develop and execute cutting-edge marketing campaigns that accelerate the growth flywheel - propelling prospects, corps members, Ignite fellows, and alumni to take action, and ultimately inspiring them to become lifelong advocates. Our marketing strategies will ignite new levels of engagement with broader audiences, fueling a movement that resonates with the hearts and minds of donors, partners, supporters, and the general public.

YOUR COMPENSATION
The applicable salary range for each U.S.-based role is based on where the employee works and is aligned to one of 3 tiers according to a cost of labor index in that geographic area. Starting pay for the successful applicant will depend on a variety of job-related factors, which may include education, training, experience, location, business needs, or market demands. New hires are typically brought into the organization at a salary between the range minimum and the salary range midpoint depending on qualifications, internal equity, and the budgeted amount for the role. The expected salary ranges for this role are set forth below. These ranges may be modified in the future.

Tier A: $108,900 - $148,700
Tier B: $118,700 - $161,900
Tier C: $128,500 - $175,400

You can view which tier applies to where you plan to work here.