Senior Manager/Director of Demand Generation (Remote, US-based)

Overview

Liquibase is the leader in Database Change Governance. Trusted by many of the world’s largest enterprises and downloaded more than 100 million times, Liquibase helps organizations govern database change across modern applications, data platforms, and AI-driven delivery environments.

We are building the category around governed database change and modern database delivery. That requires a different type of demand generation leader.

We are looking for a Director of Demand Generation to help scale pipeline, accelerate Community-to-commercial conversion, expand enterprise penetration, and build modern AI-assisted demand programs across new logo, customer expansion, ABM, partner, and field motions.

This is not a traditional campaign management role. We need someone who can think strategically, operate autonomously, move fast, and build programs tied directly to revenue outcomes.

What You’ll Own

Build and scale pipeline generation programs across paid search, paid social, webinars, nurture, field, partner, and account-based marketing motions

Drive Community-to-commercial conversion programs that identify, engage, and convert Liquibase Community users into qualified opportunities for Liquibase Secure

Partner closely with Sales, RevOps, CS, and Product Marketing to build campaigns tied to pipeline, expansion, and revenue outcomes

Develop and execute ABM and target account plays across strategic enterprise accounts, competitive takeovers, regulated industries, and modern data platform teams

Build and optimize nurture programs that improve engagement, conversion, and sales velocity across the funnel

Use AI-assisted workflows to improve campaign execution, segmentation, personalization, research, testing, and content development

Own paid media performance across Google, LinkedIn, retargeting, and other digital channels

Partner with Product Marketing on positioning, launches, messaging, and campaign strategy

Analyze campaign performance, conversion rates, attribution, and pipeline contribution to make investment and optimization recommendations

Help scale SEO and AEO programs that improve discoverability, category authority, and inbound demand

Operate comfortably in a lean, fast-moving environment where speed, ownership, and initiative matter

What Success Looks Like

Consistent contribution to qualified pipeline and revenue growth

Stronger Community-to-commercial conversion

Increased enterprise account penetration and expansion

Scalable ABM and customer growth motions

Faster campaign execution through AI-assisted workflows

Improved funnel conversion and campaign efficiency

Strong alignment across Marketing, Sales, RevOps, and Customer Success

Clear reporting, accountability, and operational rigor across the funnel

The Ideal Candidate

Thinks like an operator, not just a marketer

Comfortable building in ambiguity and moving quickly

Strong bias toward ownership and execution

Understands how modern B2B revenue teams operate together

Data-driven but commercially minded

Able to simplify complex technical topics into compelling campaigns

Understands both developer audiences and executive buyers

Uses AI tools aggressively and thoughtfully to improve execution speed and quality

Comfortable being hands-on in a lean, fast-moving environment

Must Haves

7+ years of experience in B2B demand generation or growth marketing

Experience driving measurable pipeline and revenue impact

Experience in enterprise software, infrastructure, DevOps, data, security, or developer tooling

Strong understanding of paid search, paid social, SEO, AEO, nurture, webinars, email, retargeting, and conversion optimization

Experience with converting an open source project

Experience building and executing ABM programs

Experience partnering closely with Sales and RevOps

Strong understanding of funnel metrics, attribution, and pipeline analysis

Strong written communication and messaging instincts

Comfortable operating both strategically and tactically

Highly organized, proactive, and execution-oriented

Comfortable using AI tools to accelerate campaign execution and research

Nice to Haves

Experience with HubSpot, Claude, Outreach, OnFire, Webflow, Google Analytics, Google Tag Manager, LinkedIn Campaign Manager, and Google Ads

Experience marketing to developer or platform engineering audiences

Experience in Database DevOps, DataOps, DevOps, AI infrastructure, or data platform markets

Experience supporting both new logo and customer expansion motions

Experience in a high-growth or category-creation environment

Perks of life at Liquibase:

Remote First culture, potential for company-wide in-person gatherings

Home office allowance for remote workers

Meaningful equity

Comprehensive health, vision, and dental benefits - country dependent

Generous paid time off and paid holidays

401k match program (US only)

No punks, no jerks culture

Growth opportunities and ability to move up within the company

We take pride in:

A transparent and collaborative team environment. We value multiple perspectives and fresh thinking.

Our entrepreneurial culture. We provide every employee the opportunity to make a meaningful impact.

Providing the opportunity to work with new technologies and learn from experienced professionals.

How organizations, large and small, use DevOps to drive developer agility and accelerate software delivery.

Company Overview - We are Liquibase

A career at Liquibase means joining a quickly growing company on the front lines of the DevOps space. Our vision is to be the easiest, safest, and most powerful community-led database change management solution. As companies of all sizes continue to adopt an agile methodology and DevOps practices, there is a growing realization that the database needs to be considered as part of this innovation process.

At Liquibase, we foster a culture rooted in the open-source values of freedom, choice, transparency, and meritocracy. These are not just fashion labels here, but sincere convictions, and you’ll see that reflected in the way we operate daily. We’re caffeinated, collaborative & confident experts, eager to solve the most challenging database CI/CD problems for our customers.

Want to help the software world move faster? You’ve found the right place.

Eligible candidates may be subject to criminal history checks, which will be conducted and used in accordance with applicable local, state, and federa