Senior Director of Demand Generation (Remote)

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

Job Description

Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will be a people manager with direct reports and you'll report to our Vice President, Insurance Services.
Your responsibilities will include:
New Channel & Lead Source EnablementEvaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners
Design structured test-and-learn frameworks for exploratory channels
Build channel pilot plans and strategy, success criteria, and scale or kill recommendations
Build documentation, plans, and enablement materials to grow successful pilots

Channel Execution SupportManage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance
Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling
Set direction on budget allocation, pacing frameworks, and performance diagnostics
Standardize processes and operating rhythms across channels

Analytics, Targeting & Decision Support EnablementPartner with analytics and decision science teams to improve targeting, segmentation, and lead scoring
Promote optimization of decision systems, including routing and bidding logic
Translate funnel and cohort insights into relevant recommendations
Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.

Experimentation & Learning SystemsEstablish experimentation frameworks across channels
Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion
Ensure insights from pilots are embedded into ongoing execution
Combine cross-channel insights to inform and prioritize growth investment

Qualifications

10+ years of experience in performance marketing or growth
Experience managing vendor relationships
Experience launching and scaling new channels
Knowledge of personal lines insurance industry and competitive landscape
Demonstrated analytical and project management skills

Additional Information

Benefits/Perks:
Great compensation package and bonus plan
Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
Flexible work environment, ability to work remote, hybrid or in-office
Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose-driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-Remote This is a remote position.

Employee Status: Regular
Role Type: Roam
Job Posting - Salary Range: $176,036 - $316,865
Department: Marketing and Communications
Schedule: Full Time
Compensation: USD 176036 - USD 316865 - yearly