**Senior Digital Payments Marketing Strategist - Driving Customer Engagement and Business Growth through Innovative Digital Solutions at arenaflex**

As a leading financial services company, arenaflex is seeking a highly skilled Senior Digital Payments Marketing Strategist to spearhead the development and execution of a comprehensive marketing strategy for its digital payments offerings. This exciting opportunity will allow you to drive customer satisfaction, brand favorability, and business growth through innovative digital solutions.

• *About arenaflex**

arenaflex is a renowned financial services company with a rich history of innovation and customer-centricity. With approximately $1.9 trillion in assets, we are committed to providing our customers with the best possible experience through our digital payments offerings. Our Consumer, Small and Business Banking (CSBB) Marketing division is a key driver of our digital payments marketing efforts, and we are seeking a talented Senior Digital Payments Marketing Strategist to join our team.

• *About the Role**

In this exciting opportunity, you will be responsible for developing and executing a comprehensive marketing strategy for arenaflex's digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging. You will collaborate with cross-functional teams, including market research, product, marketing, segment, and channel partners, to drive the development of marketing strategies that cater to the evolving needs of customers.

• *Key Responsibilities**

• Develop and execute a comprehensive marketing strategy for digital payments offerings, including audience analysis, targeting, channel strategy, positioning, and messaging.
• Collaborate with cross-functional teams to drive the development of marketing strategies that cater to the evolving needs of customers.
• Continually assess and optimize marketing plans and forecasts for key customer audiences, prioritizing top marketing opportunities based on expected outcomes.
• Manage complex marketing plans, including test and learn agendas, to drive a cohesive approach to marketing across cross-functional groups and customer segments.
• Serve as a subject matter expert in customer and digital marketing, providing vision, direction, and expertise to senior leadership on implementing significant business solutions.

• *Essential Qualifications**

To be considered for this role, you must possess:

• 7+ years of experience in Marketing, Digital Marketing, or Digital Platforms (i.e., Mobile or Social Media), or equivalent demonstrated through work experience, training, military experience, or education.
• 5+ years of experience in Marketing or Product experience with Digital Payments offerings, including digital wallets, P2P, money movement, and mobile card controls.

• *Preferred Qualifications**

To stand out as a candidate, you should have:

• Experience with emerging digital payments trends and best practices.
• Knowledge of payments scam/fraud education and prevention strategies.
• Experience with marketing mobile app solutions.
• A proven track record of customer analysis to create go-to-market strategies.
• Experience influencing cross-functional teams and presenting complex information to multiple levels of the organization.
• A background in creating strategic marketing roadmaps and integrated marketing experiences.
• Multi-segment marketing experience and a understanding of the Financial Services industry.

• *Skills and Competencies**

To succeed in this role, you will need to possess:

• Excellent analytical and problem-solving skills, with the ability to interpret complex data and develop actionable insights.
• Strong communication and presentation skills, with the ability to effectively convey complex information to various stakeholders.
• A customer-centric approach, with a deep understanding of customer needs and preferences.
• The ability to work collaboratively with cross-functional teams and drive results-driven marketing strategies.
• A passion for staying up-to-date with the latest trends and developments in digital payments and marketing.

• *Career Growth Opportunities and Learning Benefits**

As a Senior Digital Payments Marketing Strategist at arenaflex, you will have the opportunity to:

• Develop your skills and expertise in digital payments marketing and strategy.
• Collaborate with experienced professionals and thought leaders in the industry.
• Drive business growth and customer engagement through innovative marketing strategies.
• Stay ahead of the curve with access to training and development programs, including industry conferences and workshops.

• *Work Environment and Company Culture**

arenaflex is committed to fostering a culture of diversity, equity, and inclusion, where employees can thrive and grow. As a remote worker, you will have the flexibility to work from anywhere, while still being connected to a talented team of professionals. The company offers a comprehensive benefits package, including:

• A competitive salary and discretionary bonus.
• A comprehensive benefits package, including health benefits, 401(k) plan, paid time off, and parental leave.
• Opportunities for career growth and professional development.
• A dynamic and inclusive work environment that values diversity and promotes collaboration.

• *Compensation and Benefits**

The pay range for this role is $111,100 - $237,100 per annum, depending on location. arenaflex also offers a comprehensive benefits package, including:

• 401(k) Plan
• Paid Time Off
• Parental Leave
• Critical Caregiving Leave
• Discounts and Savings
• Health Benefits
• Commuter Benefits
• Tuition Reimbursement
• Scholarships for dependent children
• Adoption Reimbursement

• *Conclusion**

If you are a motivated and experienced marketing professional looking to drive business growth and customer engagement through innovative digital solutions, we encourage you to apply for this exciting opportunity. As a Senior Digital Payments Marketing Strategist at arenaflex, you will have the chance to make a meaningful impact on the company's digital payments marketing efforts, while developing your skills and expertise in a dynamic and inclusive work environment. Apply today and take the first step towards a rewarding and challenging career!