Salesforce Marketing Cloud Email Specialist

At Wedgewood Pharmacy, we are dedicated to improving the lives of animals through customized medication and compassionate care. Every role in our organization contributes to helping pets live healthier, happier lives. We are a team driven by purpose, quality, and a shared commitment to animal health.

We are seeking a hands-on Salesforce Marketing Cloud Email Specialist to design, build, test, and optimize scalable, data-driven email campaigns, templates, and automated customer journeys.

This role operates at the intersection of marketing strategy, customer data, and technical execution — translating business requirements into high-performing lifecycle communications within SFMC. You will partner closely with Marketing, Data Automation, and Business Intelligence teams to ensure campaigns are accurate, scalable, and performance-driven.

This is a builder role with strong ownership over execution and campaign delivery.

The Basics

Location: Preference is to be by one of our offices in Swedesboro, NJ, Portland, ME or a remote option.
Job Type: Full Time, permanent
Schedule: Monday–Friday, 8 AM–5 PM
Compensation: The target base pay range for this position is $90K-$105K base plus an annual bonus commensurate with the individual's experience and qualifications.
Benefits: Eligible

How You’ll Make an Impact

Email & Template Development

Build responsive, cross-client email templates and campaigns using HTML and CSS

QA and test campaigns to ensure rendering accuracy across devices and inbox providers

Maintain reusable, modular components and scalable template systems

Data, Segmentation & Personalization

Develop dynamic and personalized content using AMPscript and conditional logic

Build and manage Data Extensions

Support data validation, segmentation accuracy, and list hygiene processes

Journey & Automation Implementation

Execute lifecycle campaigns in Journey Builder (welcome, abandonment, retention, win-back)

Configure and deploy triggered and scheduled sends

Troubleshoot campaign logic, data issues, and journey performance

Performance & Optimization

Collaborate to design and deploy A/B tests and optimization strategies

Monitor key campaign metrics (open rate, CTR, revenue per send, etc.)

Support deliverability best practices and issue resolution

Cross-Functional Collaboration

Translate marketing requirements into efficient, scalable technical builds

Partner with Marketing, Data Automation, and Business Intelligence to support roadmap priorities

Document processes and contribute to continuous improvement initiatives

What We’re Looking For

Bachelor’s degree or equivalent relevant work experience

3–5 years of email development experience

2+ years hands-on Salesforce Marketing Cloud experience and SFMC Certification(s) preferred

Strong proficiency in AMPscript, HTML, and CSS

Experience with Email Studio, Journey Builder, and Data Extensions

Familiarity with APIs or triggered send configurations

Working knowledge of email deliverability best practices

Experience supporting B2B, B2C, or subscription lifecycle programs

Experience in Animal Health or Pharmacy Benefit Management is a plus

What You’ll Love About Wedgewood

Competitive compensation and benefits

Opportunities for growth and career development

A supportive, team-first culture where your work matters

The ability to make a real impact on animal health every day

Medical, dental, vision and voluntary benefit coverages

Company Paid Life Insurance and disability coverage

401(k) retirement plan with generous company contribution

Paid time off that increases every year

Tuition reimbursement opportunities

Strong internal promotion and career development programs

#lp
Why We Do What We Do

At Wedgewood Pharmacy, your work has purpose. Every prescription you help prepare, support, or deliver contributes to improving the health and well-being of animals. We are passionate about what we do and proud to build a workplace where people feel supported, included, and valued.

Our Commitment to Inclusion

Wedgewood Pharmacy is an equal opportunity employer. We are committed to building a diverse and inclusive workplace where everyone can thrive.