Sales Lead – Employer Sales, Americas

Key Responsibilities
Lead Generation & Inbound Qualification
Collaborate with EAP resellers to identify co-selling opportunities and support their employer-facing teams across US & Canada.

Identify and engage employer clients across US & Canada, building a strong outbound pipeline through calls, emails, social selling, and networking

Qualify inbound opportunities from EAP reseller partners and manage discovery calls or full-cycle follow-up in English and French where required

Navigate regional healthcare variations and employer benefits landscapes across geographies

Utilize CRM systems to track all prospect interactions and maintain accurate pipeline data across North American time zones (EST to PST)

Sales Support & Collaboration
Provide product knowledge, training materials, sales enablement decks, and resources to partners in English (and French where required)

Develop and maintain sales materials for employer prospects and reseller partners, ensuring market accessibility across the US and Canada (including bilingual English/French materials for Quebec)

Collaborate with Marketing to optimize lead generation campaigns and messaging for anglophone and francophone markets

Work closely with Vira Health Leadership & Reseller Account Executives to ensure smooth lead handoffs and deal progression

Adapt sales approaches considering provincial healthcare differences and regulatory requirements

Performance & Reporting
Meet or exceed targets for qualified opportunities, pipeline creation, and closed deals across territory

Track activity metrics and pipeline in the CRM

Participate in sales strategy discussions and contribute to best practices for US and Canadian market expansion

Key Requirements
3+ years of B2B sales experience, business development, or customer-facing experience in Canadian or American markets

Fluent English required; French or Spanish proficiency preferred

Strong verbal and written communication skills in English (and French or Spanish where applicable)

Understanding of nuances of US & Canadian employer benefits landscape, group insurance, and provincial healthcare variations

Highly organised, data-driven, and proficient in CRM tools

Self-motivated with excellent time management and organizational skills

Comfortable with cold calling and prospecting activities

What benefits can I expect at Vira?
A commitment to adapting how we work to fit a variety of new and existing needs; we are remote first so flexibility is really important to us

15 days vacation plus provincial statutory holidays (increasing with tenure)

Extended health benefits including paramedical services, mental health support, and telemedicine

Your choice of tech equipment - whatever you need to get the job done

Enrollment in employer-matched RRSP program

An environment where your personal development is really important

CAD $250 to set up your home office if working remotely

Professional development budget including language training (French courses for anglophone employees)

Flexible working hours to accommodate time zone differences across North America