Review Integration & On-Page SEO (WordPress) / GMB Yelp TP

We are hiring an experienced freelancer to help integrate existing customer reviews into our website and optimize their placement for SEO, user experience, and conversions.

This role focuses on organizing and displaying real, pre-existing customer reviews from approved sources in a way that aligns with Google guidelines, improves trust, and supports organic rankings.

Scope of Work

Collect and organize existing customer reviews (Google, Yelp, internal testimonials, etc.)

Integrate reviews into WordPress website pages

Strategically place reviews on:

Service pages

Location pages

Homepage and landing pages

Format reviews for clarity, readability, and trust-building

Implement correct Review / LocalBusiness schema markup

Optimize on-page SEO elements (headings, placement, relevance to page content)

Improve internal linking using review content where appropriate

Enhance conversion rate through strategic placement of trust signals

Requirements

Strong experience with WordPress (Elementor or similar builders preferred)

Solid understanding of on-page SEO and local SEO

Experience with structured data (schema markup implementation)

Ability to organize content cleanly across multiple pages and templates

Strong attention to detail and compliance with Google guidelines

Important Guidelines

Only use real, existing customer reviews from approved sources

No rewriting, generating, or altering review content

No fake or misleading testimonials

All implementation must comply with Google policies and structured data guidelines

Preferred Experience

Local SEO for service-area businesses

Experience scaling review placement across multiple city/service pages

Familiarity with conversion-focused web design and UX optimization

Goal

Create a high-trust, SEO-optimized review system across the website using authentic customer feedback to improve rankings, increase credibility, and boost conversions.

To Apply

Please include:

Examples of websites where you’ve implemented review/testimonial sections

A brief explanation of your approach to review placement for SEO

Your experience with schema markup and local SEO strategies