Retention Marketing Manager — Ecommerce & Membership

About PCH

Publishers Clearing House (PCH) operates a commerce and membership platform where long-term customer relationships are central to growth. Retention and lifecycle marketing are critical drivers of sustainable revenue and customer lifetime value.

Role Summary

We are hiring a Retention Marketing Manager to lead lifecycle strategy across email, SMS, push, and membership communications. This role is accountable for increasing repeat purchase behavior, subscription upgrades, and long-term engagement across PCH Shopping and related initiatives.

What You’ll Own

Lifecycle Strategy
• Build and manage customer journeys:
• Onboarding
• Abandoned cart
• Post-purchase
• Winback
• Subscription upgrade/downgrade flows
• Develop structured segmentation strategies

Membership & Subscription Growth
• Design and optimize subscription tier communication
• Support upsell initiatives
• Reduce churn through proactive engagement programs

Campaign Execution
• Oversee promotional calendar
• Partner with Creative for campaign assets
• Ensure consistent messaging aligned with brand standards

Reporting & Optimization
• Track repeat purchase rate, churn, LTV
• Conduct cohort analysis
• Continuously optimize flows based on performance data

What Success Looks Like (First 90 Days)
• Clear lifecycle roadmap established
• Improved engagement in at least one automated flow
• Identified churn drivers and mitigation plan
• Measurable lift in repeat purchase or subscription conversion

Required Experience
• 4–7+ years in ecommerce lifecycle marketing
• Experience with CRM platforms (Braze, MoEngage, Klaviyo or similar)
• Strong understanding of subscription models
• Analytical mindset with commercial focus
• Understanding of Shopify

This Role Is Not
• A general email production role
• A social media marketing role
• A purely creative campaign position without data ownership

Compensation & Benefits
• Competitive salary based on experience
• Medical, dental, and vision insurance, plus a range of additional voluntary benefits
• 401(k) with company match
• Flexible PTO and 15 paid holidays to rest and reset
• Remote-first culture with home office stipend
• Professional development budget
• 12 weeks of paid family leave to celebrate life’s biggest moments

Location:

Remote - Phoenix, AZ

PCH Digital LCC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.