[Remote] Marketing Development Representative

Note: The job is a remote job and is open to candidates in USA. SDL Life Sciences is a company focused on unlocking global understanding through effective communication. The Marketing Development Representative (MDR) is responsible for qualifying inbound marketing leads and converting them into high-quality sales opportunities, acting as a bridge between Marketing and Sales.

Responsibilities

• Respond to inbound leads from campaigns, events, website forms, and digital channels within agreed SLAs
• Qualify leads based on Ideal Customer Profile (ICP), segmentation, and buying intent
• Engage with prospects via email, phone, and social channels to assess needs and readiness
• Book discovery meetings or product demos for Sales teams (Account Managers, BDMs, SDRs)
• Convert qualified leads into sales opportunities and contributes to pipeline generation
• Ensure all opportunities are accurately logged in Salesforce with full notes and handover details
• Meet or exceed KPIs (number of qualified leads, meetings booked/held, pipeline generated)
• Maintain accurate activity tracking and conversion reporting in Salesforce/HubSpot
• Follow up on inbound campaigns using outreach sequences
• Provide feedback to Marketing on lead quality, campaign effectiveness, and conversion blockers
• Collaborate with Marketing on messaging, follow-ups, and nurture sequences
• Follow defined internal processes (lead routing, opportunity creation, CRM rules)
• Partner with SDR/BDR teams to ensure smooth transition from inbound to outbound activities

Skills

• 1–3 years of experience in lead qualification, inside sales, or customer-facing marketing
• Strong communication skills across phone, email, LinkedIn, and outreach tools
• Experience using CRM systems such as Salesforce (or similar)
• Familiarity with marketing automation platforms like HubSpot
• Ability to quickly understand customer needs and assess buying intent
• Ability to clearly articulate value propositions to prospects
• Strong organizational skills and ability to manage multiple leads and follow-ups
• Target-driven mindset with focus on hitting KPIs and pipeline goals
• Ability to work collaboratively with Marketing, Sales, and SDR/BDR teams

Company Overview