[Remote] Market Engagement Associate

Note: The job is a remote job and is open to candidates in USA. Granum is a leading software company focused on serving landscapers and arborists across North America, providing tailored solutions to enhance their businesses. The Market Engagement Associate plays a crucial role in converting inbound leads into sales conversations, working closely with both Marketing and Sales to ensure effective lead qualification and demo booking.

Responsibilities

• Respond to inbound leads quickly across channels (forms, chat, events, content downloads), meeting speed‑to‑lead SLAs
• Qualify prospects using light discovery (problems, goals, timing, fit) and align them to the right product, tier, and sales resource
• Prioritize daily lead queues by intent level, source, and recency to maximize connect and conversion rates
• Maintain clean, accurate records of every interaction, disposition, and next step in the CRM
• Book high‑quality demos for Sales with clear expectations set for both the prospect and the rep
• Confirm meetings (time, attendees, agenda) and reinforce value to drive strong demo show rates
• Re‑engage no‑shows and stalled inbound leads with thoughtful outreach sequences and incentives when appropriate (e.g. webinar and partner follow‑ups)
• Partner closely with Sales to ensure smooth handoffs and feedback loops on lead quality and conversion
• Work lead lists from priority campaigns (webinars, paid social, events, product launches) to turn engagement into booked meetings
• Support “reactivation” and re‑engagement motions for older inbound leads that match our ICP
• Tailor talk tracks and messaging by persona, segment, and product line to increase connection and conversion
• Share frontline insights about objections, competitors, and common pain points back to Marketing for messaging and campaign refinement
• Consistently follow documented workflows, cadences, and qualification criteria across tools
• Monitor your own performance (connect rate, meetings set, show rate, conversion to opportunity) and adjust your approach based on what’s working
• Test new messaging, sequences, and touch patterns; share results so the team can scale winning plays
• Provide regular feedback on lead sources, campaign outcomes, and routing logic to Marketing, RevOps, and Sales leadership

Skills

• 1–3 years in a customer-facing or revenue‑adjacent role (SDR/BDR, inbound sales, support, success, or similar)
• Clear, confident verbal and written communication; comfortable on the phone, email and video
• Strong organizational skills with the ability to prioritize a high volume of inbound leads
• Experience working in a CRM (e.g., Salesforce, Hubspot) and at least one sales engagement or marketing automation tool (E.g Outreach)
• Data‑aware mindset: you regularly look at your own metrics and adjust based on performance
• Curiosity and empathy — you ask smart questions, listen actively, and care about whether we're truly a fit for the prospect
• Comfort and passion for adopting AI tools to draft outreach, summarize calls, or optimize workflows
• Experience in B2B SaaS and/or working with SMB / mid‑market customers
• Familiarity with inbound marketing funnels and concepts like MQL, SAL, SQL, show rate, and speed‑to‑lead
• Experience partnering closely with both Marketing and Sales teams

Benefits

• Comprehensive medical, dental, and vision coverage with multiple plan options
• HSA/FSA accounts
• Disability and life insurance
• Employer-funded HSA-based benefits plan with drug, dental, and mental health coverage
• 401(k) matching for U.S. employees
• RRSP matching for those in Canada
• Tailored career development conversations
• Support for tools, courses, and resources to help you thrive
• Unlimited Paid Time Off
• Paid company holidays
• Company-wide winter break from December 24 to January 1

Company Overview