REMOTE: Ecommerce Email Marketing, CRM & Retention Manager

Title - Ecommerce Email Marketing, CRM & Retention Manager

Location: Remote (U.S.) or In-Office in Boca Raton / Delray Beach, FL

Job Type: Full-Time

Experience Required: Minimum 5 Years

About the Role

We are a fast-growing sterling silver jewelry brand seeking an experienced Ecommerce Email Marketing, CRM & Retention Manager to lead and scale our lifecycle marketing efforts. This role is responsible for driving customer engagement, retention, and lifetime value through email marketing, CRM strategy, and retention-focused initiatives.

Our brand operates in a fast-paced, high-growth ecommerce environment
, and we are looking for a high-performing individual who thrives in a results-driven setting
. The ideal candidate is highly organized, able to manage multiple priorities simultaneously, and consistently delivers high-quality work under tight timelines.

This role requires someone who can combine strategic thinking with hands-on execution
, while also helping coordinate cross-functional teams across marketing, creative, and ecommerce to ensure campaigns launch successfully and on schedule.

The position is open to remote candidates based in the United States
, with the option to work in-office in Boca Raton / Delray Beach, Florida for local candidates.

Key ResponsibilitiesLifecycle & Retention Strategy
• Develop and execute the customer lifecycle marketing strategy to drive retention, repeat purchases, and increased customer lifetime value.
• Identify opportunities to improve engagement, repeat purchase rate, and retention metrics
.
• Continuously optimize lifecycle touchpoints across email, SMS, and CRM channels
.

Email Marketing Management
• Own and manage the end-to-end email marketing program
, including campaign planning, segmentation, automation, and performance optimization.
• Manage a high-volume promotional campaign calendar
, including product launches, seasonal campaigns, and key ecommerce events.
• Build and optimize automated flows including:
• Welcome series
• Abandoned cart
• Browse abandonment
• Post-purchase flows
• Win-back campaigns
• VIP / loyalty campaigns

CRM & Customer Segmentation
• Manage and maintain the Klaviyo CRM platform and customer database
.
• Develop advanced customer segmentation strategies based on behavior, purchase history, and engagement.
• Implement personalization strategies to improve campaign performance and customer experience.

Data, Testing & Optimization
• Monitor and analyze key performance metrics including open rate, click-through rate, conversion rate, retention rate, and customer lifetime value
.
• Run A/B testing across campaigns and automations to continuously improve performance.
• Provide data-driven insights and recommendations to improve lifecycle marketing results.

Cross-Functional Leadership
• Help oversee the execution of campaigns across multiple teams
, including creative, ecommerce, and marketing.
• Coordinate closely with internal teams to ensure campaigns launch on schedule and align with business goals
.
• Act as a key stakeholder in campaign planning and promotional calendars
.

Requirements
• Minimum 5 years of experience in ecommerce email marketing, CRM, lifecycle marketing, or retention marketing.
• Proven experience managing email marketing programs for ecommerce brands
.
• Hands-on experience using Klaviyo for campaign management, automation, segmentation, and reporting.
• Ability to manage multiple projects simultaneously in a fast-paced environment
.
• Proven ability to work under pressure, prioritize tasks, and consistently meet deadlines
.
• Strong analytical mindset with the ability to interpret marketing performance data and metrics
.
• Excellent communication, organization, and project management skills.

Preferred Qualifications
• Experience working with direct-to-consumer ecommerce brands
.
• Experience in fashion, jewelry, accessories, or lifestyle brands
.
• Experience managing large email subscriber lists and high-volume campaign calendars
.
• Familiarity with SMS marke