[Remote] Area Sales Manager (ASM) NorCal

Note: The job is a remote job and is open to candidates in USA. Recess is a leading beverage company focused on creating functional, better-for-you beverages. The Area Sales Manager will be responsible for ensuring effective retail execution across various channels in Northern California, partnering with distributors and retailers to meet commercial goals.

Responsibilities

• Manage day-to-day retail execution across territory, ensuring alignment on sales targets and priorities
• Drive retail execution excellence, including ACV distribution, TPDs, displays, and pricing compliance
• Work closely with the Regional Manager, to cascade regional strategies into local execution
• Participate in distributor sales meetings and blitzes to energize teams and reinforce priorities
• Identify execution gaps and collaborate with distributor teams to develop corrective actions
• Provide reporting on execution KPIs, market trends, and competitor activity to senior leadership
• Build and maintain strong relationships with key retailers and store managers in the market

Skills

• Bachelor's degree preferred; equivalent experience considered
• 1–3 years of CPG beverage experience in retail execution or field sales
• Knowledge of DSD systems and retail execution standards
• Proven ability to deliver against execution KPIs (distribution, displays, compliance)
• Strong communication and relationship-building skills with distributor teams and retail partners
• Analytical mindset with proficiency in Excel; familiarity with syndicated data (IRI, Nielsen, SPINS) a plus
• Highly organized, detail-oriented, and results-driven
• Ability to thrive in a fast-paced, entrepreneurial environment
• Willingness to travel 60–70% within territory

Benefits

• Competitive health, dental, and vision insurance.
• Mental health and wellness resources.
• 401K
• 15 days of PTO annually, plus company holidays and volunteer time off.
• Discounts on all Recess beverages.
• Paid parental leave.

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