Product Owner – Marketing Technology

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.

We have a rich and storied history. Colibri is one of the pioneers of online professional education,
introducing some of the first web-based professional education courses in 2001. Today, the company’s
family of brands are the leading online professional education platforms in their respective end-markets.
We proudly serve >1 million customers annually and employ more than 1,500 mission-aligned
professionals. To learn more, please visit: www.colibrigroup.com

We are seeking a strategic and hands on Product Owner Marketing Technology to define and lead the product strategy for our marketing technology ecosystem. This person will partner with marketing, product, engineering, data, sales, and business leaders to create a unified approach to marketing technology across multiple brands and business models.

The Product Owner will play a key role in a large-scale transformation involving Salesforce Marketing Cloud and Salesforce Data Cloud. They will establish the product vision and roadmap, align stakeholders around shared priorities, and ensure our marketing platforms support customer acquisition, engagement, personalization, lifecycle marketing, and revenue growth.

This is an opportunity for a transformational product leader who is comfortable building in an evolving environment, influencing across multiple teams, and rolling up their sleeves to move work forward.

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What You’ll Do

Define and own the product vision, strategy, and roadmap for marketing technology capabilities

Partner with marketing leaders across multiple business areas to create alignment around a shared marketing technology strategy

Lead the transformation and expansion of Salesforce Marketing Cloud and Salesforce Data Cloud across a portfolio of brands

Translate marketing and customer needs into clear product requirements, user stories, and prioritized backlogs

Partner closely with an engineering lead and delivery teams to plan, prioritize, and execute marketing technology initiatives

Own backlog management, sprint planning, prioritization, and product decision-making within an Agile environment

Improve customer journeys across acquisition, engagement, conversion, retention, upsell, and cross sell

Guide the development of segmentation, personalization, lead management, campaign orchestration, and lifecycle marketing capabilities

Identify opportunities to use AI, Generative AI, predictive analytics, and intelligent automation to improve marketing effectiveness and internal processes

Use customer, campaign, and product data to identify problems, prioritize opportunities, and measure product outcomes

Partner with data and technology teams to support integrations between marketing platforms, CRM systems, Data Cloud, CDPs, and data warehouses

Establish KPIs and success metrics related to customer engagement, conversion, deliverability, revenue growth, and platform adoption

Support experimentation through A/B testing, multivariate testing, and continuous optimization

Promote consistent product practices, operating processes, and ways of working across marketing and technology teams

Lead and develop a small product team while remaining actively involved in strategy, requirements, and execution

Ensure marketing technology solutions support data governance, privacy, and regulatory requirements

What You’ll Bring

Demonstrated experience in both marketing and product management/product ownership

Experience owning a product strategy, roadmap, backlog, and delivery process for marketing technology, marketing automation, CRM, or customer engagement platforms

Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization, acquisition, retention, and conversion

Experience translating business and marketing needs into product requirements and technical user stories

Experience partnering with engineering, data, marketing, sales, CRM, and business stakeholders

Ability to influence and create alignment across multiple teams with different priorities and business needs

Experience working in Agile or Scrum environments

Strong analytical and problem-solving skills, with the ability to use data to prioritize opportunities and evaluate outcomes

A hands-on and collaborative leadership style, with the willingness to work through details rather than relying on a large support team.

Comfort operating in a transformation environment where processes, platforms, and ways of working are still being built

Strong communication, stakeholder management, and executive presentation skills

Curiosity about AI and enthusiasm for incorporating AI tools into product management, analysis, documentation, and decision-making

Preferred Experience

Experience with Salesforce Marketing Cloud Engagement

Experience with Salesforce Data Cloud, customer data platforms, or similar customer data and segmentation technologies

Experience leading a large-scale MarTech implementation, migration, or transformation across multiple brands or business units

Experience with Oracle Eloqua or another enterprise marketing automation platform

Experience supporting both B2C and B2B2C business models

Familiarity with CRM integrations, data warehouses, lead management, lead scoring, and marketing data governance

Experience with AI-powered personalization, predictive analytics, decisioning systems, or intelligent automation

Previous people leadership or experience managing a small team of product professionals

Experience within a subscription, e-commerce, professional education, or multi-brand organization

\nColibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!