Product Marketing Specialist (Product Launch Focus)

Advanced Wireless Communications is seeking a Product Marketing Specialist to join their Marketing Team. This role is responsible for ensuring product readiness from a marketing perspective, coordinating product launches, and creating the necessary materials to support successful market entry.

Responsibilities

• Own product readiness from development through launch by coordinating across teams and creating supporting materials:
• Define required deliverables and build timelines
• Track progress and ensure completion across teams
• Keep product work aligned with marketing plans
• Gather and clarify product details from Product and Engineering
• Lead communication across Marketing, Sales, and Product
• Translate technical information into clear, usable content
• Build and execute go to market plans based on direction from marketing leadership
• Support sales enablement by ensuring materials and messaging are ready for product launches
• Create and maintain product documentation including guides, setup instructions, labels, and reference materials
• Design and format materials using templates and brand guidelines in Adobe InDesign, Illustrator, and Photoshop
• Support creation of product related videos and visual assets
• Ensure accuracy with Product and Engineering
• Keep materials organized and up to date

Skills

• Strong organizational and coordination skills
• Comfortable working with technical teams and learning complex products
• Ability to identify gaps, ask questions, and follow through
• Clear communication and attention to detail
• Proficiency in Microsoft Office tools
• Experience in product marketing, marketing coordination, or a related role
• Proficiency in Adobe InDesign, Illustrator, and Photoshop required
• Ability to create and format professional documentation using templates and brand guidelines
• Experience in a cross functional or product focused environment is a plus
• Applicants must be located in the Greater Minneapolis St. Paul area or open to occasional travel to our Lakeville, MN headquarters

Benefits

• Competitive pay and benefits

Company Overview