Product Marketing Specialist

About the role
We are seeking a Product Marketing professional to execute content-driven demand generation and full-funnel marketing initiatives, translating complex product capabilities into clear, outcome focused messaging for government audiences. In this role, you will collaborate closely with Sales and Marketing to develop webinars, campaigns and thought leadership content that drive lead generation and support revenue growth. The ideal candidate brings 3-5 years of B2B SaaS marketing experience, with strong skills in solution positioning, value proposition development and sales-aligned messaging.
What you'll do
Content & Lead Generation Strategy
Execute content and webinar-driven lead generation initiatives aligned to strategies and goals set by Marketing leadership
Support audience engagement efforts through the development and delivery of thought leadership content, educational materials, and digital campaigns
Execute quarterly and monthly content plans aligned to industry cycles, government trends, and organizational priorities
Conduct client interviews and develop compelling customer stories, case studies, and blog content to support campaigns and sales efforts
Market Research & Audience Insights
Monitor industry trends and regulatory or policy shifts and share insights to support content relevance and messaging effectiveness
Translate product capabilities into clear, outcome-focused messaging aligned with established solution positioning and frameworks
Campaign Planning
Execute go-to-market distribution activities (webinars, email campaigns, and digital campaigns) aligned to established strategies and priorities
Support the execution of quarterly and monthly campaign plans, incorporating performance insights and guidance from Marketing leadership
Coordinate and execute webinar campaigns, including logistics, content development, speaker coordination, and promotion
Develop and deliver webinar presentations, including live facilitation to support lead generation efforts
Write, build, and deploy promotional emails to support webinars, content releases, and campaigns
Apply established messaging to ensure consistency, relevance, and alignment across all promotional channels
Support ongoing campaign optimization by implementing adjustments based on performance insights and direction from Marketing leadership
Coordinate timelines, deliverables, and cross-functional inputs to support consistent execution of campaigns
Execute campaigns in alignment with defined lead generation goals, sales priorities, and broader campaign themes
Cross-Functional Collaboration & Optimization
Collaborate closely with Sales to support the execution of content and campaigns aligned with revenue goals and sales enablement needs
Partner with the Marketing Director and Solutions Marketing Manager to execute prioritized initiatives and support overall marketing plans
Monitor campaign and content performance and provide insights to support ongoing optimization and future planning
What you'll need to be successful
Bachelor’s degree in Marketing or related field, or equivalent work experience
3-5 years of experience in Solutions Marketing, Product Marketing or Demand Generation within B2B Saas
Experience with solution positioning and value proposition development
Ability to create sales enablement assets that drive adoption and support the sales process
Strong understanding of full-funnel solution messaging across the buyer journey
Proven ability to partner closely with sales teams and align around revenue goals
Excellent writing, editing and content development skills
Ability to craft clear, compelling messaging for government audiences
Experience with audience-centric storytelling and strategic messaging
Knowledge of demand generation and lead focused campaign execution
Experience translating complex product capabilities into clear, outcome-focused messaging for government or regulated-industry audiences.
What you can expect from us
We really ARE more than a company! We have a passion for growth and crushing goals, but we want to do it together as a team and enjoy the ride as we go.

WE ARE APPROACHABLE.
Want to talk to a member of management or leadership, walk up and say hi.

WE TRUST YOU.
We don’t have a million rules because we believe you will embrace our Culture Code and make good decisions.

WE EMBRACE TECHNOLOGY!
We love it, sell it, support it, use it, and need it.

WE DRESS COMFORTABLY.
We need you to work hard, not wear a tie.

WE ARE KIND.
Being kind, forgiving, empathetic, and respectful can change your life and everyone around you.

WE ENJOY OUR TEAM.
Use your webcam, collaborate, build relationships, and recognize others for doing a great job. You work a lot; make the most of your time here.

WE VIRTUALIZE EVERYTHING.
We strive for 100% inclusion of our remote teammates.

MCCi is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.