Product Marketing Coordinator

Product Marketing Coordinator

About the role

We're looking for a Product Marketing Coordinator to own how RetailNext's products show up in the market — the positioning, the messaging, the campaigns, and the content that turns features into customer adoption. This role sits at the bridge between Product and the rest of the go-to-market organization, working closely with Marketing, Sales, and our Retail Engagement Managers (REMs).

The person who thrives here is part storyteller, part student of the market. You'll go deep on the product to understand it inside-out, deep on our buyers to understand how they actually make decisions, and deep on our competitors to know exactly how we win. Then you'll turn all of that into messaging, campaigns, and sales enablement content that moves the needle. You're comfortable juggling multiple workstreams — a launch one week, a case study the next, a competitive battlecard after that — and you keep them all moving without dropping the quality bar.

If you like the idea of a role where your work is visible across the whole company — where Product, Sales, and Marketing all rely on what you build — this is that seat.

Reports to: Global Marketing Manager

Location: Remote, South Africa-based

What You'll Do

Product Positioning & Messaging

Become a true expert on the RetailNext product suite — what it does, how it works, and why it matters to the customers we serve

Define and amplify our value propositions and unique selling points in partnership with Product, the Global Marketing Manager, and the CRO

Translate technical product detail into clear, compelling benefits that resonate with non-technical buyers

Develop product positioning and messaging that's tailored to specific buyer personas and market segments

Keep all product marketing copy aligned with the RetailNext brand voice

Market & Customer Intelligence

Lead competitive intelligence — be the in-house expert on how our competitors are positioned, where they're strong, and where we win

Identify trends, market influencers, and shifts in customer needs across the retail analytics landscape

Build and maintain Ideal Customer Profiles (ICPs) and detailed buyer personas — who they are, how they buy, what they care about, and where they get their information

Share competitive and customer insights with Sales and Product to sharpen strategy and roadmap decisions

Product Launches & Campaigns

Own product launches end-to-end — build the deployment timeline, develop the messaging, and manage the cross-functional rollout for both net-new products and major releases

Develop and run product marketing campaigns including upgrade campaigns, upsell initiatives, and website engagement strategies

Design persona- and segment-specific campaigns that meet buyers where they actually pay attention

Measure campaign performance and use the data to refine what we do next

Content & Sales Enablement

Create and manage a wide range of product marketing content — case studies, white papers, blog articles, social posts, webinars, ebooks, video, print and digital ads, email content, and website copy

Build sales enablement assets — battlecards, presentation decks, one-pagers, demo scripts, and templates — that help Sales communicate value with confidence

Drive customer advocate marketing to support retention and reduce churn

Evangelize current product messaging and benefits across the GTM organization so Sales, REMs, and CS all tell the same story

What We're Looking For

Required

2+ years of experience in product marketing, content marketing, or a closely related marketing role

Strong written and verbal communication — you can write a case study, a battlecard, and a launch email and they all sound like RetailNext

Demonstrated ability to translate technical product detail into customer-facing benefits

Comfort managing multiple campaigns and content workstreams in parallel without missing deadlines

Track record of working cross-functionally with Product, Sales, and Marketing teams

Ability to conduct market and competitive research and turn findings into positioning, messaging, and content

Valued but Not Required

B2B SaaS background, ideally in retail technology, analytics, or a related vertical

Experience building buyer personas, ICPs, or competitive battlecards from scratch

Hands-on experience with marketing analytics platforms and content performance measurement

Experience producing video, webinar, or podcast content alongside written assets

What We Offer

Real influence on how RetailNext shows up in market — you'll shape positioning, messaging, and narrative across every customer-facing surface, with direct input into Product, Sales, and CRO conversations

Creative range across the full content spectrum — one week you're writing a case study, the next you're scripting a launch video or building a competitive battlecard. The work doesn't get stale

A visible bridge role between Product and GTM — your work is what lands new features with customers and what arms the sales team for every conversation

Monthly Recharge Day

Holiday Exchange Program

Best Self Benefit Program

Medical Insurance

Work from Anywhere up to 90 days