Performance Marketing Consultant (Meta Ads, Google Ads & AI-Powered Growth)

Position Type: Contract Consultant (Results-Focused)
Location: Remote
Compensation: Monthly Retainer + Optional Performance Bonus
Department: Growth Marketing & E-Commerce

About Herbal Goodness

Herbal Goodness is a fast-growing wellness and nutraceutical brand dedicated to empowering wellness and changing lives through premium herbal supplements, teas, liquid extracts, superfoods, and functional wellness products.

We are seeking a highly skilled, AI-enabled Performance Marketing Consultant to take ownership of our Meta and Google advertising ecosystem and drive measurable revenue growth, improved ROAS, and stronger customer acquisition.

The Opportunity

This is not a traditional agency management role.

We are looking for a hands-on growth operator who can rapidly audit, optimize, and scale our Meta and Google Ads accounts while leveraging AI tools to uncover opportunities, improve campaign performance, and generate meaningful business results.

The successful candidate should be able to demonstrate measurable improvements within the first 3–4 weeks of engagement.

This role is ideal for someone who combines:

Deep advertising expertise

Strong analytical skills

AI-powered optimization capabilities

Exceptional communication skills

A relentless focus on business results

Primary Objective

Drive profitable revenue growth through:

Meta Advertising

Facebook Ads

Instagram Ads

Retargeting Campaigns

Customer Acquisition Campaigns

Google Advertising

Google Search Ads

Google Shopping Ads

Performance Max Campaigns

YouTube Ads

Retargeting Campaigns

Growth Goals

Increase revenue

Improve ROAS

Reduce CPA

Increase conversion rates

Improve keyword coverage

Improve keyword harvesting

Increase customer acquisition

Reduce wasted ad spend

Improve account structure and efficiency

Key Responsibilities

Meta Ads Management

Conduct a complete audit of existing Meta campaigns

Analyze campaign structure, audiences, creatives, and attribution

Identify inefficiencies and wasted spend

Optimize campaign architecture

Build and scale winning audiences

Develop advanced retargeting strategies

Improve customer acquisition efficiency

Launch and manage A/B tests

Monitor and improve campaign performance daily

Google Ads Management

Conduct a comprehensive audit of all Google Ads campaigns

Review:

Search Campaigns

Shopping Campaigns

Performance Max Campaigns

Display Campaigns

YouTube Campaigns

Improve keyword targeting and coverage

Build and maintain robust negative keyword lists

Improve Quality Scores

Improve campaign structure

Improve conversion tracking

Identify opportunities for scaling profitable campaigns

Keyword Research & Harvesting

Conduct deep keyword research

Identify:

High-converting keywords

Emerging search opportunities

Competitor keyword opportunities

Long-tail keyword opportunities

Develop a systematic keyword harvesting process

Build ongoing keyword expansion strategies

Translate paid search insights into SEO opportunities

AI-Powered Account Optimization

The successful candidate must have significant experience using AI to improve advertising performance.

Required AI Experience

Demonstrated expertise using:

Claude AI

ChatGPT

Other advanced AI tools

AI Responsibilities

Use AI to:

Analyze advertising account performance and present in the dashboard or automated reports

Review large datasets quickly and accurately

Identify trends and anomalies

Surface growth opportunities

Improve keyword research and harvesting

Optimize ad copy and creative testing

Improve campaign structures

Generate performance recommendations

Produce executive-level reporting and analysis

Candidates should be able to clearly explain how AI is incorporated into their workflow and how it drives better results than traditional account management approaches.

Landing Page & Funnel Optimization

Review and provide recommendations for:

Product Pages

Collection Pages

Landing Pages

Checkout Flow

Conversion Funnels

Identify opportunities to improve:

Conversion Rates

Average Order Value

Customer Acquisition Efficiency

Revenue Per Visitor

Performance Analysis & Reporting

Provide weekly reporting and insights covering:

Spend

Revenue

ROAS

CPA

Conversion Rate

CTR

CPC

Impression Share

Keyword Performance

Campaign Performance

Audience Performance

Reports should focus on:

Insights

Root causes

Opportunities

Action plans

Not simply reporting metrics.

Expected Results

Pre-Work

Complete account audits

Identify quick wins

Present findings and optimization roadmap

Week 1

Implement campaign restructuring

Launch keyword improvements

Improve bidding and targeting

Week 2

Launch testing initiatives

Expand keyword harvesting

Optimize budget allocation

Week 3-4

Deliver measurable account improvements

Present growth opportunities and scaling plan

We expect to see meaningful movement in account performance within the first 30 days.

Key Performance Indicators (KPIs)

Success in this role will be measured by:

Revenue Growth

Return on Ad Spend (ROAS)

Cost Per Acquisition (CPA)

Conversion Rate Improvement

Click Through Rate (CTR)

Cost Per Click (CPC)

New Customer Acquisition

Keyword Coverage

Keyword Harvesting Success

Reduction in Wasted Spend

Performance Max Effectiveness

Meta Campaign Profitability

Required Qualifications

5+ years managing Meta Ads and Google Ads for e-commerce brands

Proven success scaling revenue through paid media

Strong understanding of:

Google Search

Google Shopping

Performance Max

Meta Ads

Retargeting

Attribution

Conversion Tracking

Significant experience using AI to analyze, optimize, and scale advertising accounts

Strong analytical and reporting skills

Experience managing advertising budgets of $10,000+ per month

Ability to identify and execute growth opportunities quickly

Ability to explain account performance clearly to business owners and leadership teams

Preferred Experience

Wellness, supplements, nutraceuticals, health products, or CPG brands

Shopify brands

Amazon Attribution

GA4

Google Tag Manager

Looker Studio

Triple Whale

Northbeam

Hyros

AI workflow automation

n8n, Zapier, or Make.com

Communication & Leadership

The ideal candidate must be able to:

Clearly explain account performance

Present findings in business language

Translate advertising metrics into financial impact

Explain why campaigns succeed or fail

Recommend actionable improvements

Participate in weekly strategy meetings

Take ownership and accountability for results

What Success Looks Like

Within the first 60–90 days, we expect:

Improved ROAS

Reduced CPA

Increased revenue

Improved keyword coverage

Better campaign efficiency

Clear visibility into growth opportunities

AI-enhanced reporting and optimization processes

A scalable growth strategy for Meta and Google

How To Apply

Please submit:

Resume or LinkedIn Profile

Examples of Meta and Google Ads accounts managed

Case studies showing revenue growth achieved

Examples of ROAS improvements

Description of your AI workflow and tools used

Examples of how Claude AI, ChatGPT, or similar tools have improved campaign performance

Monthly consulting rate

Earliest available start date

We are looking for a strategic, AI-enabled growth partner who combines deep advertising expertise, analytical rigor, and modern AI tools to drive measurable business results.