Performance Creative Strategist (Meta Ads) for Anime Jewelry Brand

Role Overview
We are hiring a Performance Creative Strategist to lead the paid social creative direction for the brand. This is not an entry-level role. We’re looking for someone who understands how to turn creative insights and performance data into Meta ads that actually convert, not just content that looks good. You will work closely with the founder, media buyers, editors, creators, and creative team to develop hooks, concepts, scripts, briefs, and ad angles that feel authentic to fandom culture while still performing strong direct-response ads.
We are looking for someone with strong creative judgment, solid paid social instincts, and hands-on experience creating or directing Meta ad creative for DTC/e-commerce brands. You should understand what makes a Meta ad convert, from strong hooks and pacing to messaging and scroll-stopping visual direction. If you naturally notice weak hooks, tired creatives, forced messaging, or low-converting edits while scrolling social media, you’ll probably fit well here.
What You’ll Be Responsible For
Develop creative angles, hooks, scripts, concepts, and ad briefs for Meta campaigns
Turn performance insights into actionable creative testing ideas
Help build and improve our creative testing pipeline for paid social
Review creative performance and identify winning patterns, fatigue, and opportunities to iterate
Work with editors, creators, and UGC talent to improve ad quality and conversion performance
Help shape video pacing, structure, visual hooks, messaging, and creative direction
Collaborate with media buyers and the founder to improve overall ad performance
Maintain a consistent creative style and brand voice across paid ads
Help distinguish strong direct-response ads from weak or low-quality creative
Contribute ideas for testing new formats, offers, creator styles, hooks, and concepts
Provide clear and practical feedback on ads before launch
What We’re Looking For
5-7 years of experience in paid social creative, with strong hands-on experience specifically in Meta Ads
Experience working on paid social creative for DTC or e-commerce brands
Strong understanding of Meta ad creative, direct-response marketing, and short-form video content
Ability to identify strong hooks, winning angles, weak creatives, and scaling opportunities
Good taste in creative, pacing, structure, and visual storytelling
Strong understanding of consumer psychology and conversion-focused content
Comfortable analyzing creative performance data and turning it into better creative decisions
Strong communication and collaboration skills in a remote environment
Reliable, self-managed, and organized
Available at least 5 days per week
Big Plus If You Have Experience With
Shopify brands
Fashion, jewelry, beauty, lifestyle, collectibles, or fandom-based products
UGC workflows and creator briefs
TikTok Ads, Instagram Reels, or paid social creative systems
Strong understanding of internet culture, fandom audiences, or passion-based communities. Interest in anime/manga is a major plus.
Creative testing systems and performance creative workflows
Landing pages, CRO, or broader DTC growth strategy
How Our Team Works
You will primarily focus on:
creative strategy
hooks and concepts
briefs and messaging
creative direction
performance analysis
You will collaborate closely with:
media buyers
editors
designers
creators and UGC talent
founder
You are not expected to:
fully edit all videos yourself
fully manage Meta ad accounts
personally produce all creator content
Why Work with Us
Fully remote work
Pay raises and bonuses for strong performance
Australia-based company with PH-friendly hours. No graveyard shifts!
Long-term role with full-time potential
Work with a growing e-commerce brand in a fun anime-inspired industry with a strong niche audience
Role-specific opportunity: Own Meta creative strategy, testing, reporting, hooks, briefs, and performance learnings for a growing anime-inspired jewelry and accessories brand.
How to Apply
Apply today if this role fits your experience, creative strengths, and ideal next step. We would love to hear how you can help us create Meta ads that look premium, feel authentic to anime fans, and drive strong performance.
To help us identify thoughtful applicants, please include the word “seesaw” somewhere in your application.