Part time growth marketing manager

What You'll Own:

CRM & Lifecycle (Klaviyo)

Build and optimize automated flows: welcome, abandoned cart, post-order, win-back, cross-brand upsell

Segment by brand affinity, order frequency, and corporate account tier

Own deliverability, A/B testing, and performance reporting

Paid Acquisition (Google Ads)

Manage search and display campaigns targeting office managers, EA/admins, and corporate buyers in NYC

Own budget allocation, bid strategy, and conversion tracking

Connect ad performance to CRM data for full-funnel attribution

Design Execution (Figma)

Build and maintain branded templates across concepts: emails, direct mailers, event collateral, digital ads

Comfortable working within a brand system and knowing when to break it

Fast enough to ship; precise enough that it looks intentional

Direct Mail & Physical Channels

Design and execute targeted mailer campaigns (e.g., Astoria, East Williamsburg office corridors)

Coordinate print production and list segmentation

Measure response rates and integrate learnings into digital retargeting

Customer Journey Strategy

Map and own the B2B buyer journey from cold outreach → first order → account expansion

Identify drop-off points and build interventions (email, SMS, retargeting, sales enablement)

Think in systems: how does a single touchpoint fit into a 90-day sequence?