Paid Social Specialist

Company Description

About Us:

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands.

Within Canada, Starcom is a part of Publicis Media within Publicis Groupe, one of the world’s leading communications groups. Our team spans across our Windsor, Toronto and Montreal offices. We truly love the world of Media and Advertising. We see the planning and buying process as art. However, it is an art that is always best when backed by the science of empirical data.

You will be joining a well recognised agency with credentials:

Great Places to Work certified three years in a row

Only communications company to be ranked in LinkedIn’s Top 25 Great Places to Work

2022 Media Agency of the Year

2023 Media Agency of the Year finalist

What we Offer:

Work Your World program enabling you to experience working from anywhere in Canada or overseas for up to 6 weeks a year

Extended long weekends throughout the year with an additional day off each long weekend

Wellness & Tech benefits to support what’s most important to you

Birthday leave

Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform as well as a Professional Development Allowance

Local and Global Mobility within the Publicis Groupe network

Overview

The Social Specialist is a highly organized, detail-oriented team player with strong technical aptitude in paid social platforms namely, Facebook/Instagram (required), Twitter (required), Pinterest (Asset), Snapchat (Asset).

Social Specialists are responsible for assisting the Social Supervisor or Manager in the creation and implementation of holistic social media plans for their brands. This individual will gather and analyze various amounts of marketing data for the clients and their competitors to determine their advertising and media needs and to ensure plans are properly executed and delivered. Plans typically include analysis and recommendations on targeting, geography, scheduling, support level, strategic executions and budget. In addition to managing the work of the Social Coordinators/Analysts they may supervise, Social Specialists have day-to-day client contact and work with their counterpart Strategy and Investment teams. Success requires strong analytical skills, good consumer understanding, creativity, skill in negotiation and very strong attention to detail.

Responsibilities

Assists the Social Supervisor/Manager to develop social media plan recommendations for assigned clients that meet clients’ campaign goals and target audiences

Maintains regular communication of brand and team status to Supervisor/Manager

Develop a positive experience and relationship with clients maintaining day to day communication

Executes social media campaigns, and purchasing social media from the different self-serve platforms and managed services

Ensure that all projects assigned are executed to plan

Manage, analyze and optimize social media placements during campaigns

Collaborates with web analysts to provide campaign reporting and ROI analysis

Ensure that work produced with the highest level of quality and accuracy

Sources, compiles and provides research materials when required

Participates in assigned client meetings and presentations

Pro-actively identifies project issues/problems, assists in issue/problem resolution and provides project updates

Qualifications

1-2 years’ experience in social media planning and buying

Facebook Blueprint and/or Certification an asset

Knowledge in various social media platforms and best practices in organic and paid use

Proficiency in Microsoft Office, with an advanced working knowledge of Excel

Strong analytical skills

Strong quantitative skills, including analytical abilities and math proficiency

Ability to effectively utilize media research and reporting resources

Excellent communication skills – written, verbal and presentation

Strong negotiating skills

Flawless attention to detail

Project management, problem solving and organizational skills are essential.

Able to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Additional Information

We’re committed to building a diverse and inclusive workplace. Accommodations are available throughout the hiring process upon request.

Salary Transparency matters to us. The salary range for this position is $45k- 50k per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use

We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.

Starcom is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world-class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request. Please contact our recruiter for any questions, accommodations or specific requests. We thank all candidates for their interest in Starcom however, only those candidates selected for an interview will be contacted.