Paid Social Manager

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<div>McGarrah Jessee is looking for a Paid Social Manager — someone who doesn’t just launch campaigns, but architects how social drives full-funnel growth for a major retail business.<br><br>
</div><div>This role sits at the intersection of social strategy, performance marketing, creative collaboration and retail commerce — translating business ambition into orchestrated social ecosystems that drive traffic, transactions and long-term customer value.<br><br>
</div><div>You’ll be responsible for overseeing and managing all aspects of paid social media — from strategic planning and team leadership to execution oversight, client communication and performance optimization.<br><br>
</div><div>This person partners across McJ disciplines — media, creative, strategy, analytics and client leadership — to develop social programs that are not only efficient, but culturally resonant and commercially impactful.<br><br>
</div><div>This is a strategic management role for someone who knows how to connect the dots between platform mechanics and brand growth — ensuring social investment works harder, smarter and more holistically across the business.<br><br>
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<strong>WHAT YOU’LL LEAD<br></strong><br>
</div><div><strong>SOCIAL STRATEGY & GROWTH PLANNING</strong></div><ul>
<li>Develop full-funnel paid social strategies that support brand, traffic and revenue goals.</li>
<li>Translate business priorities (sales, store traffic, e-commerce growth, acquisition, loyalty) into social roadmaps.</li>
<li>Architect how paid social works alongside owned, influencer, retail media and broader comms plans.</li>
<li>Identify the role social should play across key retail moments — seasonal, promotional and cultural.</li>
</ul><div><strong>CAMPAIGN ARCHITECTURE & EXECUTION OVERSIGHT</strong></div><ul>
<li>Oversee the planning, activation and scaling of campaigns across Meta, TikTok and emerging platforms.</li>
<li>Guide investment allocation across audiences, formats and funnel stages.</li>
<li>Ensure campaigns are structured to drive both immediate performance and long-term brand equity.</li>
<li>Lead pacing, forecasting and investment strategy vs. simply managing spend.</li>
</ul><div><strong>AUDIENCE & DATA STRATEGY</strong></div><ul>
<li>Direct advanced audience frameworks — segmentation, prospecting, LALs, 1P activation and commerce integrations.</li>
<li>Partner with data teams to leverage behavioral, transactional and geo signals.</li>
<li>Ensure social programs connect to broader CRM and retail media ecosystems.</li>
</ul><div><strong>CREATIVE & CONTENT PARTNERSHIP</strong></div><ul>
<li>Actively shape social-first creative strategy alongside creative teams.</li>
<li>Translate performance signals into content optimization opportunities.</li>
<li>Guide testing roadmaps across messaging, formats and storytelling approaches.</li>
<li>Participate in brainstorms to ensure ideas are platform-native and performance-ready.</li>
</ul><div><strong>PERFORMANCE LEADERSHIP & OPTIMIZATION</strong></div><ul>
<li>Define success frameworks tied to business outcomes — not just platform metrics.</li>
<li>Oversee testing design — A/B, multivariate, incrementality and holdouts.</li>
<li>Translate reporting into actionable strategic pivots.</li>
<li>Drive continuous improvement across ROAS, CPA, traffic and revenue contribution.</li>
</ul><div><strong>CLIENT LEADERSHIP & CROSS-FUNCTIONAL COLLABORATION</strong></div><ul>
<li>Serve as the paid social strategic lead in client conversations.</li>
<li>Mentor junior social team members.</li>
<li>Present investment strategy, performance narratives, and growth opportunities.</li>
<li>Partner with planning, analytics and account teams to align social to broader brand strategy.</li>
<li>Educate clients and internal teams on platform innovation and social commerce evolution.</li>
</ul><div><strong>INNOVATION & FUTURE-PROOFING</strong></div><ul>
<li>Stay ahead of platform changes, beta opportunities and emerging commerce capabilities.</li>
<li>Identify new ad products, formats and partnerships that unlock growth.</li>
<li>Shape how social evolves within the agency’s broader media and connections ecosystem.</li>
</ul><div><strong>Requirements</strong></div><ul>
<li>7+ years of experience in paid social, performance media or social strategy.</li>
<li>Proven leadership overseeing large-scale social programs for retail or commerce brands.</li>
<li>Deep expertise across Meta, TikTok and emerging social platforms.</li>
<li>Strong strategic planning and investment management experience.</li>
<li>Demonstrated ability to connect media performance to business outcomes.</li>
<li>Experience leading cross-functional collaboration with creative, analytics and strategy teams.</li>
<li>Comfort presenting to senior clients and internal leadership.</li>
</ul><div><strong>Important Qualifications</strong></div><ul>
<li>Strategic thinker who sees social as a growth engine — not just a channel.</li>
<li>Strong leadership and team mentorship capabilities.</li>
<li>Deep understanding of social commerce and retail media convergence.</li>
<li>Analytical fluency with the ability to translate data into action.</li>
<li>Exceptional communication and storytelling skills.</li>
<li>Proactive, curious and innovation-minded.</li>
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<p>This is a remote position.</p>