Paid Media Strategist

We are seeking a Paid Media Strategist to join our growing team.

What you will do:

The candidate must be flexible and able to multitask across a variety of tasks, to include:

• Hands-on management of paid media efforts across multiple digital media channels - including paid search, paid social, display and/or online video channels


• Management of keywords, bidding and budgeting, audience creation and segmentation


• Optimize campaigns to achieve desired goals for traffic, conversions and efficiency


• Perform campaign analysis and generate ideas for optimization and testing


• Monitor the effectiveness of landing pages, ad copy, keywords, audiences and creative asset through testing 


• Troubleshoot performance issues and provide actionable solutions


• Develop reporting based on client’s performance KPIs and interpret trends into actionable insights


• Conduct digital media audits to proactively identify new opportunities


• Provide strategic recommendations for client growth


• Stay abreast of the latest media best practices, strategies, news, and algorithm updates


• Maintain a relationship with vendors on behalf of the client and agency


• Work collaboratively across agency disciplines (strategy, analytics) and key stakeholders 

What you should have:

• 4-year degree in Marketing, Advertising, Business, Communications, English, or other relevant discipline


• 3+ years of hands-on experience in media planning and buying


• Paid search and paid social experience required


• Ability to analyze data and find opportunities and insights


• Knowledge of Google Analytics with hands-on experience 


• Ability to work fast without compromising quality or accuracy


• Strong oral, written, and interpersonal communication skills required


• Well-organized with a strong attention to detail


• Possess a strong work ethic with an entrepreneurial spirit


• A “take charge” attitude that can wear many hats across multiple roles